As a Senior Digital Marketing Strategist, Alaina is passionate about helping businesses enhance their online presence through SEO and conversion rate optimization (CRO). She specializes in crafting targeted strategies for senior living communities, public relations firms, and local businesses, focusing on turning website traffic into tangible results.
Alaina earned her Bachelor of Science in Business Administration from the University of Vermont, with a concentration in Marketing and a minor in Parks, Recreation, and Tourism. Since joining the team in 2021, she’s used her marketing expertise to build creative, data-driven strategies that make a real difference for clients.
A proud Upstate New York native, Alaina loves working with local businesses and promoting the region’s abundant tourism and recreation opportunities. Whether she’s optimizing a website or developing an SEO strategy, she’s always focused on driving success for the brands she works with.
What are your favorite hobbies or interests?
Some of my favorite activities are projects where I can work with my hands while listening to a podcast or audiobook. Classic activities for me include throwing on the pottery wheel, crocheting, baking/cooking, or planning my next dinner party.
What’s your favorite indoor or outdoor activity?
Hands down, the current love of my life is surfing. Luckily for me, I live equidistant from the beach and an indoor surf pool, which means I can catch some waves no matter the weather.
Do you like to travel? Where?
Like most, I love to travel! Recently, I completed a big travel goal by visiting Asia for the first time while on a surf retreat in Bali. Though it took over 30 hours to get there from NYC, it was worth the long flight.
My list of places to go never shrinks — my current shortlist includes Portugal, Costa Brava, Copenhagen, and the West Coast of the USA!
