Senior Living Website Wins Design and Accessibility Awards
Willow Ridge Senior Living is a tremendous community in Albany, NY area. They provide families more than just a home – they offer a feeling of belongingness that is often difficult to find in senior living environments. Unfortunately, their website did not convey this message to visitors. They came to Mannix Marketing looking for a new website that offered an improved user experience with a more polished, interactive design. They needed it to appeal to adult children of potential residents to drive more calls and engagement.
Mannix delivered a website that displays the warm, home-like feel seniors experience there. An engaging home page video highlights activities while the entire site emphasizes the personalized care and support that underlies their mission statement.
Results Update 10/24/2024: After a year of the website, we are continually seeing increases in traffic and leads. Year over year, for the last five months as of 10/2024 the site has 57% more traffic, and 77% more calls and leads than the previous year.
Winner of 2 Web Excellence Awards
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- “Website – Accessibility” category
- “Website – Senior Care Services” category
The Results
- 28% Increase in Organic Traffic
(after 4 months) - 27% Increase in Overall Traffic
(after 4 months) - 96 Desktop PageSpeed Insights
Performance Score
Through a strategic website re-development, Mannix listened to our requests and delivered on those objectives perfectly. Today, our organization proudly displays our website at every opportunity. Additionally, Mannix worked closely with our IT company and multiple software vendors to establish seamless integrations to our CRM platform and email distributions for website inquiries. We are incredibly grateful for our ongoing relationship with Mannix and have engaged them on several projects outside of our website project since.
| Willow Ridge Senior Living
