Modern Website for Historical Society Increases Organic Traffic by 41%
The Warren County Historical Society is a 501C (3) non-profit whose mission is to promote the history of Warren County, NY by supporting research and preservation efforts and encouraging public participation. The Society’s old website could be considered a piece of Mannix Marketing’s history itself, as it was first developed in 2005. It wasn’t mobile-friendly, wasn’t easily editable and the content was extremely hard to read, no matter the device! After 15 years, it was time to streamline the site and upgrade its look and usability for a 2020 audience. It was our goal to build a beautiful, easy-to-navigate site that reflected their special mission of keeping local stories alive.
The Results
- 41%Increase in Organic Traffic
- 65%More Page Views
- 19%Decrease in Bounce Rate
By creating a modern website that is easy to use, the Historical Society has seen a 41% increase in organic traffic with session durations for those users increasing by a staggering 78%. Users are visiting more pages and spending more time exploring the site. Pages for the Publications, Featured Exhibits & Collections and Special Events are seeing 5X, 6X and 9X the traffic they were before, respectively!
Our skilled team of website ‘architects’ and web designers implemented a fully responsive historical society web design that can easily be viewed on any screen. The new website design saw a 68% increase in mobile viewers. Whether you are viewing the site on a desktop, phone or tablet, calls-to-action are always prominent, encouraging users to contact the museum, become a member, volunteer, or donate.
We are proud to support the Warren County Historical Society in its special mission of keeping local history alive.
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