Senior Living Community Sees 150% Increase in Tour Requests
The Wesley Community – a Senior Living Community in Saratoga Springs, NY- offers independent living, assisted living, skilled nursing & memory care and Home Care / Caregivers for seniors. A new search engine and user-friendly website increased traffic by 33%. The ongoing SEO and PPC program has continued to increase the community’s visibility in the local search results and has lead to significant increases in leads.
The Results
- 33% increase in website traffic
- 122% increase in contact form fills
- 150% increase in tour requests
SEO Optimization Program Increases Local Traffic by 23%
The original traffic to the website was less than ideal and not converting. A large portion of the traffic was from visitors outside their target market. In an ongoing SEO program, we targeted proper keywords, reworked the website navigation and page content, implemented a content marketing program, and focused on local SEO efforts in order to replace underperforming traffic with relevant traffic. The result was a 23% increase in local website traffic and a 93% increase in leads from organic traffic. The site has over 100 targeted keywords on page 1 of the search engines. Another key focus was recruitment, events for recruitment increased 28% year over year.
Local Pay Per Click Advertising Drives More Traffic & Leads
Upon launching the new website, Mannix created a new pay per click program for the Wesley Community, featuring campaigns broken out by their senior living options, customized landing pages, and tracking for all engagement and conversions. It also allowed us to better target audiences based on services and easily shift budgets between options based on occupancy. Over time we also built a Branded Campaign, a Display Ad Remarketing Campaign, and a Video Ad Remarketing Campaign. With the remarketing campaigns, we were able to deliver specific messages to people who had previously visited The Wesley Community website. Despite a small ppc budget, Wesley’s campaigns have had a big impact. Making up just 4% of overall traffic, paid search traffic accounts for 8% of all conversions.
Are You Ready to Increase Your Leads?
As a result of the robust senior living digital marketing program, The Wesley Community was able to leverage its new website and drive more qualified leads and increase occupancy. If your senior living facility is struggling with occupancy, we can help! Contact our senior living marketing specialists today for a free consultation!