The Hyde Collection's redesigned website increases traffic to donation pages by over 300%
The Hyde Collection is a historic house and art museum in Glens Falls, NY featuring Old masters, 19th century European & American art, and Modern & Contemporary art.
The goals for their website redesign included driving relevant traffic to the visit the museum, donations and membership pages. The current site was not effectively designed to help them get found through search engines and google rankings.
They also needed an easy-to-use events system that made their calendar visible from multiple locations on the site and made registration simple.
Done, done, and done!
The Results
- 45%More traffic to Membership pages
- 41% More mobile traffic
- 22% More page views