Saratoga Restaurant Website Redesign Improves Organic Search Results and Site Visits.
From the quaint dining atmosphere to the delectable fare, the Olde Bryan Inn has earned a prestigious reputation as being one of the top restaurants in Saratoga Springs. The website for this landmark restaurant was due for a make-over when Sully contacted us about enhancing the on-site menu system. His goal was not only to help potential guests explore the dining options before making a reservation- he also wanted to update the look and feel of the site while reinforcing the story behind the brand.
The Results
- 17% Increase in Google Organic Search Traffic
- 14% Increase in Visits
- 13% Increase in Users
A Fresh Design Helps Modernize the Olde Bryan Inn Website
With a fresh design that brings the Olde Bryan Inn up-to-date with the latest trends in web design and user-experience, the new site makes it easier for potential customers to learn about the restaurant, its menus, and its professional catering services. The soft and inviting new design, coupled with professional copywriting, helps reflect the quaint, old-timely feel of the restaurant while maintaining that one-of-a-kind charm.
Attracting More Mobile Users
With over 70% of smartphone owners going online to find local businesses, it’s no surprise that the Olde Bryan Inn’s new website has attracted more visitors from the search engines and experienced a 15% boost in mobile traffic shortly after the redesign went live. Built with responsive design, the new site is easy-to-use on desktop, tablet, and smartphone devices, which now helps the restaurant reach a broader audience of desktop and mobile-device users.
Keeping in mind the fact that smartphone owners frequently search the web to find local business information, the Olde Bryan Inn’s contact information is prominently displayed throughout the site so visitors can quickly and easily plan-out their dining experience.
Whether visitors want to make a reservation or discuss catering options for an upcoming event, the custom calls-to-action, prominent phone number, and click-to-call functionality simplify the process of helping new customers contact the restaurant.
An appetizing arrangement of photos greets visitors upon arrival, and the user-friendly navigation serves as a gateway to an abundance of information, allowing the user to view the menu, check the Inn’s catering services, purchase a gift card, and see what is coming soon at the restaurant. Olde Bryan Inn now has a polished, tech-savvy home that brings them from 1773 into today without losing that old charm.