Zipline Tour Soars Into Spotlight With Albany.com Feature
New York Zipline Adventures is an adventure tour that features the largest zipline in North America, located at Hunter Mountain Ski Bowl in Hunter, NY — just an hour south from Albany, NY.
Struggling to connect with the population north of the Catskills, New York Zipline turned to Albany.com with a goal to get the word out about their exciting destination to audiences in Albany, NY. Through Mannix Tourism’s customized destination marketing package which included hyper-targeted newsletters, branded listings, display advertising, sponsored editorials, social media promotions, and a lead-generating giveaway, New York Zipline was able to break into the Albany audience and position themselves as a premier “worth the drive” destination.
The Results
- 373KBrand Impressions
- 2.8KClicks to Website
- 58KSocial Media Reach
Growing Email Subscribers With Lead-Generating Giveaways
With over 85% of adult Internet users on email, New York Zipline Adventures knew the importance of growing their email newsletter subscriber list and connect with interested individuals on a regular basis.
At Mannix Tourism, we position all of our giveaways to brand your business AND grow your newsletter subscriber list, allowing entrants to opt-in to receive emails from your business. By the end of the giveaway, New York Zipline Adventures received over 566 new email subscribers to add to their newsletter list; this allows them to continue to market to those opt-in subscribers long after the end of the giveaway!
Sponsored Editorial For Destination Branding
By purchasing two sponsored editorial packages, New York Zipline Adventures chose to invest in long-term branding for their attraction within the Albany, NY region. After working with our team of expert copywriters to write articles that were appealing to our audience, the articles were read over 3,700 times and promoted to our Albany newsletter subscribers and social media fans. These articles stay live on our sites indefinitely, helping New York Zipline Adventures with their goal of continuing to connect with our Albany area.
New York Zipline Adventures’ Custom Destination Marketing Package:
- Inclusion in two articles on Albany.com
- Top-level directory listing on Albany.com
- Display Advertising in the Things to Do Section on Albany.com
- Inclusion in two Albany.com deals newsletters
- Facebook promo on the Albany New York Facebook page
- Giveaway on Albany.com
Ready to create a unique marketing package that will work for you? Contact [email protected] today!