Real Estate Website Gains A Design Overhaul: Leads Increase Dramatically
Since 1925, four generations at George T. Whalen Real Estate have brokered residential and commercial property in New York’s scenic Dutchess and Columbia counties. They came to Mannix for a full website redesign to enhance their connection with clients and give them an edge in a highly competitive market space.
Mannix designed the new website with a focus on amplifying company branding and highlighting the firm’s picturesque Hudson Valley properties.
Key benchmarks we set included building a website that met the standards for accessibility, was visitor-friendly in terms of navigation, and responsive for mobile usage. Another box to check was to make it easy for staff to manage property listing information.
The Results
- 47%More Site Users
- 53%More Time on Site
- 38%More Sessions
Mannix Marketing knew the key to driving traffic to the site and increasing engagement by potential real estate clients was to make sure the site was easy to navigate. Featuring spectacular views of the area on the main pages and using an open, fresh design contributed to the big boost in the number of sessions and user’s average time on site. Working with Mannix has helped George T. Whalen Real Estate leverage its online presence to attract more clients and capitalize on the rapidly growing Hudson Valley market.
