How An Impeccably Designed Display Ad Led to 2X Better Click-Thru-Rate For Local Event
Each February, Chowderfest draws people near and far to downtown Saratoga Springs for sampling customized chowders and enjoying a day of food and festivities.
Although Chowderfest has regularly promoted their event with Saratoga.com for years, they made the decision to freshen their in-house display ad design with a new Mannix-designed graphic. Utilizing Mannix Marketing to create the design of the ad more than doubled the clicks to their website, leading to over 1,000 clicks in just one month!
The Results
- 200K+Brand Impressions
- 1.3K+Clicks to Website
- 13XHigher CTR Than National Average
Why Display Advertising?
At Saratoga.com, display ads are one of the many ways our clients can interact with potential customers to build and maintain positive brand awareness.
All display ads are strategically placed to reach the online users most suited for what you’re offering with recommendations made by our team of digital marketing strategists. For Chowderfest, we added their display ad to the Things to Do, Dining, Events, Business Directory, and Shopping guides to target users looking for events and things to do in Saratoga Springs, NY.
What Worked
By working with our expert graphic designer experienced in online graphics and display ad design, Chowderfest was able to promote their event with a display ad that was both engaging and eye-catching. By updating the design, Chowderfest’s click-through-rate doubled from 0.31% in 2019 to an impressive 0.66% in 2020, estimated to be thirteen times higher than the national average according to SmartInsights.
Chowderfest’s Event Marketing Package:
- Saratoga.com Featured Event prominently showcased on the top of the Events Calendar
- Display Advertising in the Things to Do, Dining, Events Calendar, Business Directory, and Shopping Section on Saratoga.com
- Facebook promo on the Saratoga Springs Facebook page
- “Weekend Roundup” feature on Saratoga.com
Ready to promote your business with a display ad that stands out? Contact [email protected] today!