Should Your Chamber of Commerce Invest In Local Advertising? Short Answer, Yes!
Each December, the Rensselaer County Chamber of Commerce hosts their highly-anticipated Victorian Stroll in downtown Troy, NY. With live performances, rides, refreshments, and so much more, the Troy Victorian Stroll has been dazzling locals and visitors for the past 30+ years.
Reaching over 4 million people each year looking for events, activities, and more in the Capital Region, Albany.com was the solution the chamber needed to get the word out about their 2019 event. The digital marketing promotion resulted in over 75,000 brand impressions for the event in a single month!
The Results
- 75KBrand Impressions
- 1.5KClicks To Website
- .33%Click-Through-Rate
Be the Main Feature on Albany.com’s Homepage to Brand Your Event!
Troy Victorian Stroll purchased a week of digital advertising on Albany.com’s homepage, resulting in over 1,057 impressions in a week alone! Consider Albany.com’s “hero image” space as your online billboard to promote your event, business, or activity with an eye-catching image sure to stick with people looking to make weekend plans.
Sponsor a Weekend Round-Up!
Each week, Albany.com posts a comprehensive weekend round-up on the website featuring the upcoming week’s most anticipated event. With so many exciting events in the Capital Region, Troy Victorian Stroll secured their placement in our weekend round-up by sponsoring the main article.
As a sponsor, Troy Victorian Stroll received all of the following sponsorship perks:
- Display ad prominently featured alongside the editor’s top picks of things to do the upcoming weekend
- Feed of two of social media accounts alongside the content to social media subscribers
- Facebook promotion on our Facebook page with the Troy Victorian Stroll tagged and indicated as the leading sponsor
- Top placement and lead photo in the promotion for the Weekend Round-up
Through sponsoring the Weekend Round-up, Troy Victorian Stroll was seen by over 17,500 people on Albany New York’s Facebook page, ran by the editors of Albany.com. This resulted in over 700 clicks to the article enticing readers to attend this event
Troy Victorian Stroll’s Custom Event Advertising Package:
- Albany.com Weekend Round-up
- Display Advertising in the Events section on Albany.com
- Albany.com Homepage Hero Image Takeover
- Featured Event Space on Albany.com’s Event Calendar
Ready to plan your next event advertising campaign with Albany.com? Contact our team of event-focused experts at [email protected] today!
Albany.com and Mannix Marketing were integral components of our advertising campaign for the 2019 Troy Victorian Stroll. Our campaign provided us with a very-cost effective way of generating regional awareness, and the team at Mannix was incredibly professional and organized throughout the entire process.
| Rensselaer County Chamber of Commerce