Capitol Theatre website screenshot

Boston Area Theatre Website Design Drives More Time on Site and Page Views

The Capitol Theatre and Arlington has been showing films since 1925.  The theatre website design features movies coded with movie listing schema to ensure top ranking for movie buffs searching for movies and listings.  The site was designed to increase visitors’ time on site and lower the number of site visitors who bounced from the site immediately after landing on the site.

The Results

  • 25% increase in Pages per Session
  • 30% increase in time on site
  • 34%decrease in bounce rate

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