New Website Design Boosts Traffic 13% for Lake George Hotel
Boathouse Waterfront Lodging, formerly the Boathouse Bed & Breakfast has been a long-time client of Mannix Marketing for nearly 20 years! When the time came that they needed a website redesign for their bed and breakfast, they knew who they could trust. The Boathouse website had become visually outdated over the years, lacked ADA compliance, and Joe and Patti were ready for a rebrand, including their name, logo, and the overall messaging of the site.
Mannix took special care to rework the website design with the new brand image in mind. This included removing any mention of “Bed and Breakfast” and optimizing new keywords in their place. The new website prominently features photography of the historic boathouse, highlighting its beautiful location on the water. The site colors reflect the soft natural tones of the Adirondacks along with artistic iconography of the region. Silhouettes of pine trees and images of canoes, oars, and the Boathouses hand-drawn logo all compliment the charm of Bolton Landing.
As with every Mannix website redesign, the Boathouse’s new design is fast, responsive, and mobile-friendly. Before the redesign, the website rated a C for load time. After the new website launched they rated an A with 1.5 seconds of load time, 65% faster than before!
Looking for a beautiful, fast website? Contact us today!
We have worked with Sara Mannix and her Mannix Marketing team for around 20 years. It has been a positive experience since day one. We started in the hospitality industry as a B&B and 20 years later changed our brand to a small boutique hotel. If anyone has any knowledge of what goes on behind the scenes to make this transition of rebranding, you will know it is not an easy task. Only because of their experience would this have become possible and so our web and social media presence hasn’t missed a beat. The transition was easy as every member of the team is responsive and professional. Would highly recommend Mannix Marketing for the creation of your website, SEO and social media.
| Boathouse Waterfront Lodging