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How to Tell Great SEO Companies From Terrible Ones?

Recently, this question popped up on one of my LinkedIn Groups from a local business that an SEO company had obviously scammed. It’s a great question and one that’s well worth exploring. In my experience, 90% of SEO agencies are horrible at what they do… how do you find the best?? Read this list: How […]

Generative Engine Optimization: The Latest Evolution in SEO

You may have heard some noise around recent changes with how Google displays search results and the incorporation of generative AI. You may have even tested out some cool AI technologies yourself. The ability of today’s generative AI to produce near human-quality results is the beginning of what promises to be a new era of […]

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Unlocking the Power of AI for SEO Success: Insights from Mannix Marketing

Mannix Marketing

The SEO world has been spinning with new possibilities since ChatGPT was introduced to the public over a year ago in December 2022. Since then, many other tools have followed. At Mannix Marketing, we’ve definitely taken notice; we’ve spent the last 12 months embracing the future of AI and testing out new tools to improve […]

SEO v PPC Digital Marketing Strategy

Should I Use SEO Or PPC For My Business?

Dani Martindale

A common question we get from clients is which method is best: paying for leads/sales via pay per click (PPC) campaigns, or cultivating those leads/sales naturally via search engine optimization (SEO)? This question is very important, as it compares two of the most common digital marketing strategies: paid search and organic search. What is the […]

AdWords says Goodbye to AdWords Ads on Right Hand of SERPs

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Google Says Goodbye to Ads on the Right Hand Side of SERPs

As reported by Search Engine Watch, Google will no longer be showing ads on the right hand side of its search engine results pages or SERPs for desktop searches. In other words, this means that from this point forward, Google Ads will only appear at the top and bottom of the SERPs for desktop searches worldwide. In […]

website load speed

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The Growing Importance of Your Website’s Load Speed

Every business wants their website to deliver a great user experience, regardless of their industry or niche. A website that delights new or returning customers is likely to perform better than one that does not. As your buyers’ behavior on the web continues to evolve, you can’t afford to overlook the importance of website load speed. Here’s […]

2015 US Search Awards Shortlist Mannix Marketing

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Mannix Marketing Earns 3 Spots on the US Search Awards Shortlist

After winning back-to-back US Search Awards in 2013 and 2014, Mannix Marketing is now in the running for a third consecutive US Search Award nomination by making the US Search Awards 2015 shortlist in 3 distinct award categories. For this year’s awards, Mannix is competing for “Best Use of Search – Travel/Leisure,” “Best Low Budget […]

6 Signs You Should Run From An SEO Company

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6 Signs You Should Run from an “SEO” Company

If you’re like most people then you wouldn’t make a big investment on a whim. Most people who are looking to purchase a new vehicle wouldn’t walk onto the lot and buy whatever car they see first. They also wouldn’t buy the cheapest car on the lot, because you know that $1,000 beater car just […]

Google Magnifying Glass Search

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What is Search Engine Optimization (SEO)?

One of the first questions companies ask when considering an SEO program is: What is this thing called ‘Search Engine Optimization?’ In this article I’ll explain what SEO is and why companies large and small need it to get found by today’s buyers and attract more leads from the web.

Keyword Ranking Tools

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7 Keyword Ranking Tools We’ve Used Over The Years… And Counting

Over the years at Mannix Marketing, we’ve used quite a few keyword ranking tools with varying degrees of success. In chronological order, here’s our quick take on each and what we’ve experienced with their keyword ranking tools: WebPosition Gold: This was the very first keyword ranking tool that we used at Mannix Marketing. It was fairly useful […]

awesome newsletter elements

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Easy Tips to Improve Your Email Newsletters

Here are some tips from 2013 on how to improve your newsletters: Write your e-newsletter as an email to a favorite client – don’t add graphics, don’t use headers or footers instead just keep it a simple plain text email. You’ll be amazed at the response. I did this last month and received over 70 personal email […]

stop 301 redirects to 404

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How To Properly 301 Redirect A Website Domain

It’s a common question that pops up. You own several domains and host duplicate copies of the same site (or simply point them all to one site). Your business strategy changes and so does the need to change to a new domain. You buy out your competitor’s site but just want to point it to your own. There […]

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Sites That Tanked After Google Farmer Update

With the latest update of Google’s algo, plenty of sites have been feeling the burn. Here’s a list of some major players that have taken hits, from https://www.sistrix.com/blog/google-farmer-update-quest-for-quality/: As an example, we looked a little closer at AmericanTowns.com on Quantcast.

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JC Penney Denies Hand in Black Hat SEO Techniques and Results in Googles Corrective Action

Mannix Marketing

The debate over White Hat vs. Black Hat SEO is in the National spotlight with an article in the NY Times entitled “The Dirty Little Secrets of Search.” The ultimate goal of any SEO, whether using White Hat or Black Hat techniques, is to get their client’ website to rise to the top of the […]

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Who Would Google That?!

How would you like typing a serious question about international politics, for example, into everyone’s default search engine — Google — and see in the suggested search box ‘france is set to concede that it is aware of an alien presence on earth by no later than Friday’? In the world of internet marketing, these […]

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Will Google Instant Affect the Long Tail Keyword

Mannix Marketing

About ten years ago, one word keywords were making life difficult for seo’s around the globe! But thanks to savvy searchers who know exactly what they want, the long tail has taken over. Need evidence of how the long tail is dominating searches? Take a peek at these statistics from Experian Hitwise: This chart compares […]

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Attention Instant Gratification Junkies: It’s Google Instant

Mannix Marketing

What will you do with the 2-5 seconds per search that Google has saved you? On a monthly basis, Google is receiving upwards of 100 million searches per month. That’s approximately 3 million searches per day. What’s your portion of that? I estimate that I probably search about 100x per day … so with 3 […]

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Stay Consistent With Basic Website Elements

Mannix Marketing

As an SEO consultant for the last eleven years, I consistently let my clients know that our goals are a joint effort between getting traffic and converting traffic. Often you’ll hear me saying that a website is useless if nobody can find it. That statement basically confirms the need for search engine optimization because your […]

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Google Caffeine Is Now Live

In case you missed it, Google officially announced that the long awaited Google Caffeine is now here. And rather than calling it an update to their search algorithm, they are calling it their ‘new web indexing system.’ Caffeine had been live on a few data centers since the beginning of the year, but now it […]

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Update From Google Hot off the WordPress or Old News?

Mannix Marketing

Late last week Google announced that they were including an additional signal in their search ranking algorithm. That new signal has been identified as Site Speed. Site speed reflects how quickly a website responds to web requests. The faster, the better. We live in an age of instant gratification so it really is not a […]

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The Next Stage in Navigation and SERP’s: Breadcrumbs!

Mannix Marketing

For a month or two, there has been a new addition to the search engine results pages (SERP’s). This addition is the inclusion of breadcrumbs. Let’s start with an explanation of what breadcrumbs are. Breadcrumbs are a form of navigation that shows the users path that got them to their current location. It allows for […]

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Time To Start Thinking About The Holiday Selling Season

Sure it’s only February, but now is the best time to start thinking about your Internet marketing plan for the 2010 holiday season. Why so early? Here are just a few good reasons:

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Google Reshapes Search & SEO Strategy, Offering ‘Personalized Search’ To Everyone

Back in 2007, Google announced that they were introducing personalized search results to anyone signed into their Google Account. So for Gmail, Ads, Analytics, Adsense users and for ALL of the other Google products… as long as you remained signed in to your account, your Google search results conformed to your past search history. At the time, […]

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Online Business Reviews: Blessing or Curse For Reputation Management?

We all know the value of word-of-mouth recommendations in promoting our business, whether you are in the hospitality industry, work as a car mechanic, own a restaurant or have a company looking to attract superior talent to join their ranks. Enter online reviews. Online reviews can come from a host of sources – if you […]

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The Power of Optimizing PDFs

Are you running out of optimization ideas for your website? Looking for a little bit of inspiration to get you back on track? (we know you’re not, but just in case there’s a brain freeze today we thought we’d ask) Then we’d like to recommend that you take a look at the PDFs on your […]

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Has Duplicate Content Become A Non-Issue When It Comes To SEO?

Recently I was surfing some SEO blogs when I came across a post on a search marketing conference. I like to see what the other leaders in online marketing are saying these days, so I was anxious to read the entire post, and was well on my way until I came across #13 in their […]

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Penetrating the Google Ten Pack

Mannix Marketing

The Google Ten Pack is considered “prime real estate”. But what is it that those ten sites have that your site might not have? Today we’ll explore some simple changes that will help catapult your site into this section. If these simple changes don’t do the trick, give us a call and we can provide […]

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Company Blogs – To Do Or Not To Do

[For those that have been reading our blog for a few months, this entry includes some ideas we write about in our SEO Expectations post.] We’ve recently seen an increase in customers coming to us and asking us to help set up a blog for them on their websites. As Internet marketers we love to […]

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Universal Search’s Affect on PPC

If you’ve been keeping up on our blog you’ve probably heard of Universal Search by now, where on the search engine results page (SERP) you’ll find pictures, videos and other vertical search results where once only web page listings resided (if you are not familiar with Universal Search, here is a good article on what […]

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Google Results Page: Improvement Alert!

Mannix Marketing

As announced by Google, they have rolled out two new result page improvements. The one we will focus on today is their LONGER SNIPPETS improvement. Typically, when you search in Google, your results page will return a Title with about a line and a half description from which you will make the decision if this […]

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SEO: Your Small Business Partner

Thinking outside the box is standard procedure in the world of internet marketing! A sophisticated and intelligent world-wide market has succeeded in demanding (and receiving) better quality websites, professional writing and copy, lightning-fast speed, slick audio and interactive environments. So…what if you’re a ‘Mom and Pop’? Maybe you have a small brick-and-mortar shop, have a […]

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Marketing Your New Website

Jamie Clechenko

Have you recently had a new website go live? If so, now is not the time to sit back and relax. Just putting your site live and not promoting is a sure way for it to get lost in the crowded world on the internet. But there are many ways of advertising your site and […]

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“No Fuss” to Getting Found Locally

Have you ever tried searching for a local business in your neck of the woods and you simply just can’t find it? Kinda frustrating, huh? Sometimes, searching locally isn’t always a walk in the park. So, this new cafe (which opened its doors about a month ago) is super cute, has great food and is […]

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Optimize For Search Engines or For Users?

I am redesigning my website, {site removed} Which is more important: optimizing for the search engines or optimizing for the user? Thanks, Kurt Blackwood Hello Kurt, and thank you for your question. The great part about optimizing a website well is it is beneficial for both search engines and for the user. A great optimizer […]