Senior Living Digital Marketing Ideas, Tips & Strategies

The Impact of Generative AI on Senior Living Marketing

Did you know there are about 6,000 searches per hour in the U.S. related to senior living communities? This translates to approximately 4.3 million searches per month. These figures can fluctuate due to factors such as seasonality, location, and evolving user behavior, but these numbers show just how important maintaining a search presence is. Generative […]

daughter helping senior couple view senior living community website on computer.

Best Practices for Senior Living SEO

Thomas Blalock

In today’s competitive digital landscape, it’s vital for senior living communities to optimize their online presence. Whether a senior living community is looking for more residents or more staff, using search engine optimization (SEO) effectively can help communities attract their target market and stand out. Over the years we’ve come to specialize in senior living […]

Willow Ridge Senior Living website home page images

Turning Your Senior Living Community Website Into a Lead Generation Machine

Dani Martindale

In the world of senior living communities, attracting high-quality leads is essential. Yet, many community leaders feel trapped, relying on third-party directories to drive prospects to their facilities. While directories like A Place For Mom (APFM) offer visibility, they come at a steep cost. One of our senior living clients recently shared, “For the upcoming […]

Happy senior woman taking selfie through mobile phone while sitting on sofa at nursing home

5 Facebook Marketing Tips for Senior Living Communities

Mannix Marketing

If you’re a marketer for a senior living community, here’s two questions to ask yourself: Is your senior living community marketing on Facebook? Is your senior living community marketing on Facebook well? Many senior living communities are on Facebook these days, but that doesn’t mean every community is using their Facebook’s page’s potential to the […]

Do Senior Living Ads Fall Under Facebook’s Special Ads Category?

Mannix Marketing

On August 26, 2019, Facebook officially launched its Special Ads Category update to “help prevent discrimination in ads that offer housing, employment and credit opportunities.” Unfortunately, these changes have dramatically shifted Facebook Advertising efforts if you fall under one of these three categories, making it extremely difficult to target audiences you once were. The Special […]

Married couple of elders sitting together and watching old photos at senior living community

How to Utilize Paid Search to Increase Occupancy in Senior Living Communities

Dani Martindale

Demand for senior living services has increased due to an aging generation. However, the rise of new community developments geared towards this larger senior population has led to stiff competition within the senior living industry. Gone are the days where people had 1-2 senior living communities within their local area to choose from. So how […]

young woman helping older couple choose a senior living community online

Importance of Accessibility in Senior Living Websites

Dani Martindale

The American Disabilities Act (ADA) is a law guaranteeing that people with disabilities have the same opportunities as everyone else. In 2017, Winn Dixie in Florida lost a pivotal court case which established case law that websites must be accessible to people with disabilities. In April 2018, the World Wide Web Consortium (W3C) released WCAG […]

Older child with elderly woman using laptop computer

Senior Living Marketing Starts With a Google Business Profile Account

Mannix Marketing

We are living in a truly unique day and age where the first step in the buying process is an online search. Especially when conducting Senior Living research, there’s a good chance that an adult child is doing the groundwork from afar and they need to be able to see your company, read reviews and […]

Mannix Wins “Best Interactive Marketing – Health & Beauty” at IMA 2019

Mannix Marketing

Mannix Marketing took home “Best Interactive Marketing – Health & Beauty” in the Interactive Marketing Awards 2019 competition in recognition of the agency’s work with Eddy Senior Living. The award was presented to Mannix Senior Digital Marketing Strategist Lisa Bishop and Digital Marketing Strategist Danielle Martindale at the celebratory gala dinner on March 6, 2019 […]

Senior couple with computer surfing the internet

Content Marketing Strategies for Senior Living Communities

Mannix Marketing

A beautifully designed, easy-to-navigate senior living website is important for the overall user experience, but it’s the content on your site that drives traffic from the search engines, engages seniors and their families, and ultimately persuades them to take action. Here are five ways we use content marketing to help our senior living clients establish […]

7 Features of Successful Senior Living Websites

Mannix Marketing

With the shift in baby boomers from working to retirement, senior living solutions are in high demand! In this day and age, individuals looking for assisted living and senior communities – and the family members helping them to find an appropriate place to live – tend to research thoroughly before making a decision. And, with […]

Eddy Senior Living Communities Website Design Summit Creative Award Winner

Mannix Wins Summit Creative Award for Senior Living Website Redesign

Sara Mannix

GLENS FALLS NY – Mannix Marketing, a woman-owned, full-service digital marketing agency, has been recognized with a 2017 Summit Creative Award in the category of website redesign for its design of the Eddy Senior Living Communities website. This year’s competition included over 5,000 entries from 24 countries around the world.

Tag: senior living marketing