paid search Archives - Mannix Marketing, Inc.

Married couple of elders sitting together and watching old photos at senior living community

How to Utilize Paid Search to Increase Occupancy in Senior Living Communities

Demand for senior living services has increased due to an aging generation. However, the rise of new community developments geared towards this larger senior population has led to stiff competition within the senior living industry. Gone are the days where people had 1-2 senior living communities within their local area to choose from. So how […]

How Hotels Can Use PPC To Increase Reservations

Brian McGrath

If you do any marketing for a hotel, having a PPC campaign (also known as paid search, SEM, search engine marketing) ready to go at the drop of a dime is a must. Even if you don’t have it active all the time, the ability to market to segmented audiences whenever the need arises is […]

Should I Use SEO Or PPC For My Business?

Dani Martindale

A common question we get from clients is which method is best: paying for leads/sales via pay per click (PPC) campaigns, or cultivating those leads/sales naturally via search engine optimization (SEO)? This question is very important, as it compares two of the most common digital marketing strategies: paid search and organic search. What is the […]

Demystifying Google AdWords Quality Score & The Factors That Affect It

Demystifying Your Google Ads Quality Score & The Factors That Affect It

Sara Mannix

If you’re running a Google Ads account for your business then you’ve probably wondered about your Google Ads Quality Score and how it can affect the success of your campaigns. In this article, I’ll provide an overview of the Ads Quality Score, explain what factors can influence your score, and offer a few actionable tips designed to […]

What Are Google Ads Extensions?

Brian McGrath

For those with an active Google Ads account, being up to speed on the power of ad extensions could have a huge impact on your business. If you are not ready to absorb the knowledge associated with ad extensions quite yet, you may be interested in reading up on what exactly is Google Ads. Back […]

How To Reach Mobile Users With Google Ads Search Ads

Sara Mannix

Are your Google Ads Search ads reaching mobile users? In this article, I’ll delve into why it’s so important to reach mobile searchers and provide tips on how to optimize your Ads Search ads for mobile devices. If you’re new to Google Ads, you may want to start with one of my previous blog posts to learn some of the […]

business woman making common adwords mistakes in shock

The 5 Most Common Mistakes Your Company Is Making With Google Ads

Sara Mannix

A well-managed Google Ads account can drive tons of valuable traffic to your website. If it’s not handled with care, however, your Ads account could quickly turn into a marketing initiative that ends up costing you more than it brings in. In this post, I’ll outline the 5 most common mistakes we’re seeing companies make […]

What is Google Ads (and How Can It Help My Business)?

Sara Mannix

One of the most common questions companies ask when considering a paid search program is: “What is Google Ads?” To understand if Google Ads might be right for your business, we’ll break down exactly what it is and discuss how it can help increase your website traffic and conversions.

How to Choose a PPC Firm

Brian McGrath

We’ve written previously about why paid search marketing, or PPC, can benefit your business. We refer you to that post if you want to learn more about PPC. This post is for those who know they will include PPC in their marketing efforts, and are looking for outside help in getting started and maintaining a […]

Why Paid Search Is Important To Your Business

Brian McGrath

One thing we don’t talk about much in our blog, but that we do an awful lot work on, research for and testing in is Paid Search Marketing (more commonly called Pay Per Click advertising). For most this means Google AdWords or Microsoft Search Advertising (Bing and Yahoo!). And there are a number of reasons […]

Tag: paid search