So you’re doing the right thing… You’re creating non-spam e-campaigns and sending to a list of subscribers who have given you permission to send to them… Then why are your messages getting caught up in spam filters?
The most common culprit would be the words that you are using in the subject line of your e-campaigns. There are actually certain spam filter “trigger” words, which are words and combinations of words that are identified as being most commonly used in spam messages. These add spam points to your email when being received by your subscribers, and if your points are too high, your message will get blocked. In other words, if your e-campaign “looks” like a spam message, it could get caught in spam filters, even if you are following all the rules.
So… wondering which words and phrases to avoid? Have a look…
100 Spam Trigger Words & Phrases To Avoid
(Note: I am going to assume you are not using words like sex, Viagra and other spam filter trigger words in an honest e-campaign, so obvious ones like that have been intentionally left out of this list.)
| #1 100% satisfied 4U Accept credit cards Act Now! Additional Income Affordable All natural All new Amazing Apply online Bargain Best price Billing address Buy direct Call Call free Can’t live without Cards Accepted Cents on the dollar Check Claims Click / Click Here / Click Below Click to remove Compare rates Congratulations Cost / No cost Dear friend Do it today Extra income For free Form Free and FREE Free installation Free leads Free membership Free offer Free preview Free website Full refund Get it now Giving away Guarantee Here Hidden Increase sales Increase traffic Information you requested Insurance Investment / no investment |
Investment decision Legal Lose Marketing Marketing solutions Message contains Money Month trial offer Name brand Never No gimmicks No Hidden Costs No-obligation Now Offer One time / one-time Opportunity Order / Order Now / Order today / Order status Orders shipped by priority mail Performance Phone Please read Potential earnings Pre-approved Price Print out and fax Profits Real thing Removal instructions Remove Risk free Sales Satisfaction guaranteed Save $ Save up to Search engines See for yourself Serious cash Solution Special promotion Success The following form Unsolicited Unsubscribe Urgent US dollars Wife Win Winner Work at home |
Bottom line: Avoid using these spam filter trigger words in your e-campaign subject line if you can. Be creative, and find a different way to say it!
