SARATOGA SPRINGS, NY — August 16, 2011 — If traffic to an online city guide is any indicator of the popularity of that destination, Saratoga.com‘s numbers of late are reinforcing what we already know: Saratoga Springs is a popular destination.
Statistics analysts at Saratoga.com had to take a second look when the numbers came in at the end of July. With the racing season barely underway, 958,000 visits to the site had been recorded, which was an astounding 45% increase over the previous month.
“Traffic for Saratoga.com has gone through the roof lately,” said Sara Mannix, Founder and CEO of Saratoga.com’s parent company Mannix Marketing, Inc. “We were really excited to see monthly visits climb to almost one million in July, and we are hoping to reach the 1 million mark this month.”
With the launch of their new Saratoga.com On The Go! iPhone app in July, Saratoga.com has been making headlines locally as well as nationally. Though visits to the app do not count toward the 1 million site visits goal, Mannix concludes they still raise brand awareness for the website.
“Saratoga.com is intuitive — people just type it in,” says Mannix, “and now with the release of our new Saratoga.com On The Go! iPhone app, our mobile users have our name even more top-of-mind when they sit down at their computer at home.”
With numbers following the same trend as last month, Saratoga.com is on pace to possibly set a new record for site visits, and it’s not hard to see why. Saratoga.com offers content that keeps visitors coming back day after day, poising itself to become a daily resource for lovers of Saratoga, including both locals and visitors to the area. They also appeal to their 42,000+ Facebook Fans on the Saratoga Springs, NY page with daily updates, notifying fans about local events, giveaways and other engaging content from Saratoga.com.
Features of the site include an interactive Saratoga events calendar with all the latest happenings updated daily, and enticing giveaways, like their current Nové Dinner For 4 giveaway with one winner every month for 6 months, plus several other contests. Saratoga.com also features daily news articles, real estate listings, local bloggers, coupons, lodging specials, business reviews, vacation itineraries, business directory and more to make the site even more appealing to users.
“August is going to be a great month to visit Saratoga.com daily,” said Mannix. “We can see from the traffic and other analysis what people are coming to the site for, and we are working with many local vendors to provide our visitors with lots of exciting giveaways, great coupons, the latest happenings, loads of business information and more, so whether you are on the site all the time or have yet to check it out, now is the time!”
With all their resources and ideas in full swing, Saratoga.com staff and editors believe time will be the true test as to whether they can reach the 1 million mark, but they are optimistic.
“August is the hottest month to visit Saratoga Springs,” said Destiny Malone, Managing Editor for Saratoga.com, “and August is going to be the hottest month to visit Saratoga.com daily to check out all the latest happenings, new contests, great articles, coupons and more. I am very optimistic that Saratoga.com provides enough value to reach the 1 million monthly visits mark for August, but we’ll just have to wait and see.”
About Mannix Marketing, Inc.
Mannix Marketing, Inc. is a woman-owned, full-service internet marketing company based in Glens Falls NY, specializing in making businesses found on the web. The company offers search engine optimization, social media optimization, web site design, hosting, database-driven content, and tourism marketing. Mannix Marketing owns and operates 28 online regional guides, including Saratoga.com, Albany.com, LakeGeorge.com, Adirondack.net, CliftonPark.com and GlensFalls.com, which receive over 13 million site visits a year.
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