Not all digital marketing companies are created equal. In fact, the agency you partner with can literally make or break your website. But it’s even bigger than that. Digital marketing encompasses your entire online presence, from the way you show up in search results to your social media reputation and more. So how do you […]
On October 8, 2018 Google announced it will be shutting down its social platform Google+ over the next nine months. That means come August 2019, you will no longer have access to your Google+ account. This recent news may cause some concerns for our clients with Google+ accounts, so we’ve answered some common questions you […]
If your business has hosted an event recently, chances are you’ve used Facebook Events to promote and invite attendees—and for good reason. Facebook Events is a free and user-friendly marketing tool businesses can use to help get the word out about their event to the masses. However, even with 2.23 billion monthly active Facebook users, […]
“Wow, our stay at your hotel was amazing! If you get a chance to visit Saratoga, be sure book a reservation.” “Had an amazing time in Lake George. Our hotel stay rocked!” Looking for reviews like this? Do you have the best hotel in the area, hands down, but don’t seem to be as busy […]
In the age of social networks like Facebook, Twitter, and LinkedIn, it can be difficult for businesses to master the many intricacies of each new social network. Instagram, the photo and video-sharing platform of over 800 Million users, is no longer just a lifestyle-sharing app to show off your pet or favorite meal. In fact, […]
Mannix Marketing has added John Volza to the digital marketing team. Volza will draw upon his wide-ranging small business background in his new role at Mannix, where he will be working with local and national business clients who are looking to increase their business through digital marketing and search engine optimization. “John is extremely passionate […]
Ever hear the old expression, “You can’t put lipstick on a pig”? It’s actually a wise saying, because there really are some physical features that makeup just won’t help. The same holds true for websites. In this Roundpeg More Than A Few Words podcast, Mannix Marketing Founder and CEO Sara Mannix explains lipstick/pig web conundrum: Sometimes, […]
If you haven’t been using Facebook to promote your events, you are missing out. Facebook is a great option for event promotion. With a vast user-base, Facebook offers many ways to reach potential event attendees. Facebook is used by over a billion people worldwide. By creating a well-planned Facebook marketing strategy, you can raise awareness […]
In case you haven’t heard, the Global Site Tag (gtag.js) is the latest version of the Google Analytics tag. In short, the gtag.js is a new way of implementing one centralized script that can easily send various data to all the Google products (Analytics, AdWords, etc…). Here is what Google has to say about the […]
Whether it occurs 15 years after a business develops its first website or months before a company’s first website launches, most businesses come to the conclusion at some point that they need search engine optimization in order for their website (and often times business) to succeed. Depending on their situation and resources, they may choose […]
Mannix Marketing is excited to announce the addition of two new members to Mannix Tourism Marketing: Contributing Editor/Marketing Consultant Pam Fisher and Social Media Intern Cameron Cardinale! They are both working hard to promote the Glens Falls Region and its businesses. Pam Fisher, who also serves as the Associate Director of Employer Outreach and Strategic […]
If you’re investing in something on a monthly basis for your business, chances are you want to know that it’s working and providing the benefit to your organization that you’ve expected. Understandably, one question we get asked a lot by clients and potential customers is ‘how do I know if an SEO program is working?’ Whether […]
Naturally, when doing a redesign, you want the result to be the best hotel website. One that entices lookers to become bookers, to choose your lodging over all the other available lodging options. You know the site has to be mobile friendly and easy-to-navigate, with beautiful photography to showcase everything your hotel has to offer… but […]
Facebook now has a feature we call the “Invite Button” for business pages that will allow you to grow your fans exponentially! Here is how it works: If your Facebook page has fewer than 100,000 fans or ‘likes,’ you can invite people who have reacted to your posts to become fans of your Facebook page.
Likes, comments, clicks, shares, reach… there are so many metrics on Facebook to measure, it becomes difficult to determine which one(s) are more important than others. The answer will depend on the end goal of your content. Why did you post that in the first place? Was it to get people off of Facebook and […]