The new year is quickly approaching, inspiring many of us to take some time to review the past year – our successes, our failures, the happy times, the sad times, things we’d like to do again, things we’d like to do differently – and everything in between. It’s also a great time to reflect on […]
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The Truth About DIY Website Design
There are a handful of website companies out there that boast about providing people with the opportunity to design and build their own website for free. Wix, Weebly, and SquareSpace are just a few of the many platforms currently in the DIY website space. And each of those platforms do offer advantages and opportunities for […]
The Ultimate CRO Guide: 11 Tips to Convert More Website Leads
When it comes to marketing our business, our passion, our life’s work and investments, we all want the same results. We want to share our story and we want our organizations to be successful. We want more website traffic, more phone calls, and more relevant inquiries that will translate into increased revenue. Although each business […]
10 Qualities of a Reputable Digital Marketing Company
Not all digital marketing companies are created equal. In fact, the agency you partner with can literally make or break your website. But it’s even bigger than that. Digital marketing encompasses your entire online presence, from the way you show up in search results to your social media reputation and more. So how do you […]
The Google+ Shutdown—What You Need to Know
On October 8, 2018 Google announced it will be shutting down its social platform Google+ over the next nine months. That means come August 2019, you will no longer have access to your Google+ account. This recent news may cause some concerns for our clients with Google+ accounts, so we’ve answered some common questions you […]
Running Facebook Events? 5 Tips for Small Businesses
If your business has hosted an event recently, chances are you’ve used Facebook Events to promote and invite attendees—and for good reason. Facebook Events is a free and user-friendly marketing tool businesses can use to help get the word out about their event to the masses. However, even with 2.23 billion monthly active Facebook users, […]
How to Get More Hotel Guest Reviews
“Wow, our stay at your hotel was amazing! If you get a chance to visit Saratoga, be sure book a reservation.” “Had an amazing time in Lake George. Our hotel stay rocked!” Looking for reviews like this? Do you have the best hotel in the area, hands down, but don’t seem to be as busy […]
15 Instagram Marketing Tips for Small Businesses
In the age of social networks like Facebook, Twitter, and LinkedIn, it can be difficult for businesses to master the many intricacies of each new social network. Instagram, the photo and video-sharing platform of over 800 Million users, is no longer just a lifestyle-sharing app to show off your pet or favorite meal. In fact, […]
Mannix Marketing Hires John Volza As Digital Marketing Strategist
Mannix Marketing has added John Volza to the digital marketing team. Volza will draw upon his wide-ranging small business background in his new role at Mannix, where he will be working with local and national business clients who are looking to increase their business through digital marketing and search engine optimization. “John is extremely passionate […]
Podcast: You Can’t Put Lipstick On A Pig
Ever hear the old expression, “You can’t put lipstick on a pig”? It’s actually a wise saying, because there really are some physical features that makeup just won’t help. The same holds true for websites. In this Roundpeg More Than A Few Words podcast, Mannix Marketing Founder and CEO Sara Mannix explains lipstick/pig web conundrum: Sometimes, […]
3 Ways to Promote an Event on Facebook
If you haven’t been using Facebook to promote your events, you are missing out. Facebook is a great option for event promotion. With a vast user-base, Facebook offers many ways to reach potential event attendees. Facebook is used by over a billion people worldwide. By creating a well-planned Facebook marketing strategy, you can raise awareness […]
Time to Update Your Google Analytics Code
In case you haven’t heard, the Global Site Tag (gtag.js) is the latest version of the Google Analytics tag. In short, the gtag.js is a new way of implementing one centralized script that can easily send various data to all the Google products (Analytics, AdWords, etc…). Here is what Google has to say about the […]
SEO Key Performance Indicators
Whether it occurs 15 years after a business develops its first website or months before a company’s first website launches, most businesses come to the conclusion at some point that they need search engine optimization in order for their website (and often times business) to succeed. Depending on their situation and resources, they may choose […]
Two New Individuals Join the Mannix Marketing Team
Mannix Marketing is excited to announce the addition of two new members to Mannix Tourism Marketing: Contributing Editor/Marketing Consultant Pam Fisher and Social Media Intern Cameron Cardinale! They are both working hard to promote the Glens Falls Region and its businesses. Pam Fisher, who also serves as the Associate Director of Employer Outreach and Strategic […]
How Do I Know If My SEO Program Is Working?
If you’re investing in something on a monthly basis for your business, chances are you want to know that it’s working and providing the benefit to your organization that you’ve expected. Understandably, one question we get asked a lot by clients and potential customers is ‘how do I know if an SEO program is working?’ Whether […]