It’s officially summer! For many of us in the tourism industry, that means our busiest season is in full swing. Although you’re likely juggling a packed schedule of work demands and other obligations, there’s one more thing you should put on your summer to-do list: planning your business’s fall marketing strategy. It may seem crazy […]
In my last blog post on digital marketing for hotels, I discussed how online travel agencies (OTAs) are brandjacking your direct bookings by bidding on your brand terms in branded search results. If you’ve followed those tips, hopefully you’ve beaten the OTAs at their own game and are now getting more paid search traffic to […]
We all know Google rules the internet. Now it’s your turn to rule Google. Google My Business (GMB) is quickly becoming one of Google’s main products, allowing businesses with physical locations manage their online presence across Google Maps and Google Search Results. Because of this, I wanted to share some of the main reasons why […]
The American Disabilities Act (ADA) is a law guaranteeing that people with disabilities have the same opportunities as everyone else. In 2017, Winn Dixie in Florida lost a pivotal court case which established case law that websites must be accessible to people with disabilities. In April 2018, the World Wide Web Consortium (W3C) released WCAG […]
*Please note: we are not tax experts or legal consultants and this is not legal advice. We advise you to talk to your tax advisor for confirmation. If you have a website for your business, you’ve more than likely heard the term “website accessibility” thrown around lately. Recently, several small local businesses have received demanding […]
fAre your email newsletters losing their pizzazz? Email is the most effective digital marketing channel to connect with your customers. With 85% of adult Internet users on email, it outranks Search Engines and Social Media in popularity. A well-crafted email newsletter can drive traffic to your website, boost sales, and grow your social media following. If […]
When you begin a new website design project with Mannix Marketing we’ll follow a series of steps to bring your new website from concept to reality. The purpose of this article is to give you an inside look at our website design and development process so you have a better understanding for what to expect when working with our web […]
When we speak with manufacturing companies, they often don’t believe that social media marketing is something that would benefit their business. They tend to believe social media is only something that people do with friends or that it’s something that other industries can use effectively. Well, we know this not to be the case. In […]
Whether you own a restaurant, a local shop, or any other type of brick-and-mortar business, Facebook Events are a great way to drive foot traffic to your retail location. With over a billion users worldwide, the Facebook platform can help you reach a vast number of engaged consumers. It is one of the most efficient […]
We are living in a truly unique day and age where the first step in the buying process is an online search. Especially when conducting Senior Living research, there’s a good chance that an adult child is doing the groundwork from afar and they need to be able to see your company, read reviews and […]
As digital marketers, we hear it all too often from new clients, “We are so much better than that competitor! So why is their website ranking higher than ours on Google?” The fact is, while your competitor may fall short in the real world, Google’s opinion is based on online appearances, and the two may […]
“Letting the OTA bid on your brand is like giving Expedia their own check-in desk at your hotel.” Del Ross, Senior Advisor, McKinsey & Company Any hotel manager in their right mind would not allow Expedia to take over their front desk. Yet, when it comes to your branded search results—the front-desk of the online […]
Mannix Marketing has been in the website business for over twenty years and we’ve watched the function and purpose of a website, as well as the art of Search Engine Optimization, evolve tremendously over the years. In the early days, a website was a place holder for a business, a vehicle with which to achieve […]
Mannix Marketing took home “Best Interactive Marketing – Health & Beauty” in the Interactive Marketing Awards 2019 competition in recognition of the agency’s work with Eddy Senior Living. The award was presented to Mannix Senior Digital Marketing Strategist Lisa Bishop and Digital Marketing Strategist Danielle Martindale at the celebratory gala dinner on March 6, 2019 […]
A beautifully designed, easy-to-navigate senior living website is important for the overall user experience, but it’s the content on your site that drives traffic from the search engines, engages seniors and their families, and ultimately persuades them to take action. Here are five ways we use content marketing to help our senior living clients establish […]