In this video, Sam Luciano shares information with us about the Warren County task force that is working to help the region get ready to open safely for tourism. He also shares how the Fort William Henry Resort is handling housekeeping, disinfection and safety. Here are some of the highlights from the interview: The Warren […]
Frank Dittrich recently joined us to talk about running hotels and the Warren County Task Force whose goal is to offer guidance to fellow lodging property owners on planning and readiness for Covid-19 and share with the governor our readiness as a region. The volunteered hundreds of hours to combine best practices and input from […]
How do you market your lodging destination when people are fearful about travel restrictions, unexpected cancellations and the pandemic itself? Covid-19 is changing the landscape for how resorts, hotels, inn, and bed & breakfasts market themselves. That’s why recently we put on a 30 minute webinar for local lodging clients to learn tips and tricks […]
Covid-19 has dramatically changed the way restaurants operate and market themselves. Restaurants and craft beverage producers are collectively facing a difficult challenge — you need to convince people, who may or may not know you, to purchase your takeout and remember you when the doors reopen. How do you do this? Not by stopping your […]
Small & medium businesses have faced many threats over the years. This coronavirus pandemic has only made it more difficult for business owners. With physical stores closed, e-commerce and digital marketing have become crucial for struggling businesses to reconnect with customers. In response to the COVID-19 crisis, Google has committed to helping small and medium-sized […]
Has COVID-19 changed your marketing? You’re not alone. Every business is unique, but many make a common mistake when times are tough. They stop marketing, instead of changing how they are marketing. There are missteps to avoid, and opportunities that you don’t want to miss. That’s why recently we put on a 45 minute webinar […]
That is the reality that restaurants in New York State and across the nation are facing. The Challenge Ravenous, a chef-run restaurant in Saratoga, specializes in custom crepes, poutine, pomme frites and dipping sauces. With dine-in seating off the menu, sales quickly dropped. The owner, David Zuka, needed a fast, effective solution that would keep […]
Past experience proves that businesses that market during tough economic times experience significant gains over competitors when the sun shines again. Now is the time to stay visible. Consider a Limited Take Out Menu Have a lot of families looking for meals that feed four? Located near a business with essential employees who are looking […]
Is your business using Facebook Stories? If not, your page is missing out on the visibility and engagement from the 150 million people using Facebook Stories daily. What Are Facebook Stories? Facebook Stories emerged in March 2017 as Facebook’s answer to capitalizing on the success of Snapchat and Instagram stories. Facebook Stories are short photo and […]
On August 26, 2019, Facebook officially launched its Special Ads Category update to “help prevent discrimination in ads that offer housing, employment and credit opportunities.” Unfortunately, these changes have dramatically shifted Facebook Advertising efforts if you fall under one of these three categories, making it extremely difficult to target audiences you once were. The Special […]
Mannix Marketing took home the 2019 US Search Awards for the competitive “Best Use of Content Marketing” category for Senior Digital Marketing Strategist Lisa Bishop’s diligent work on Adirondack Mountain Land’s content marketing campaign. “We are so proud and excited to receive a US Search Award for our work with Adirondack Mountain Land,” said Jennifer […]
Are you posting on Google My Business? You may think it’s a waste of time to be regularly updating your Google My Business profile with posts, but if you’re not, you’re missing out on valuable opportunities to improve your Local SEO. Below, we’ve recapped what Google My Business posts exactly are and why they’re so […]
In the world of digital marketing, content is king – and has been for a while. Though website styles and layouts have evolved, user preferences have changed and algorithms have been adjusted, great content has remained a key staple of successful websites. And that likely won’t change anytime soon.
If you think manufacturing isn’t sexy enough for great digital marketing, then think again! Your product or products are interesting to your customers, which means you have the potential to create an engaging and lead-generating manufacturing website. The process for creating lead-generating manufacturing websites is very similar to the techniques used by B2C and B2B brands with […]
Demand for senior living services has increased due to an aging generation. However, the rise of new community developments geared towards this larger senior population has led to stiff competition within the senior living industry. Gone are the days where people had 1-2 senior living communities within their local area to choose from. So how […]