If you received a letter stating that your website is not compliant with the American Disabilities Act, you are not alone. 4000 cases were filed in 2021, and that number keeps going up every year. After you receive a letter stating your website is not accessible, what do you do next? There are three things […]
News & Helpful Resources for Marketing Your Business Online
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Upgrading Google Analytics to GA4: What You Need to Know
In October 2020, Google began the rollout of the newest version of their analytics platform. Known as GA4, this new iteration of Google Analytics was created with the intention of making it easier for business owners and marketers to track both mobile and web properties in one place. It’s also solution that enables cookieless tracking, […]
Why Advertise on GlensFalls.com: Grow Your Brand Awareness and Engage Your Ideal Audience
If you’re ready to raise awareness about your business or event in the Glens Falls Region, then look no further than GlensFalls.com (previously GlensFallsRegion.com). Our team is committed to helping clients in Washington, Warren and Northern Saratoga Counties get found online by the right audiences, and we offer a wide range of services and packages […]
How to Make your PDF’s Accessible
Do you use PDF’s for board meeting notes, forms, downloadable documents and want to add them to your website? First you need to make them accessible so that people of all abilities can easily view them. Please note, PDF’s are not always the best choice as they are hard to read on mobile devices as […]
Chris Archibee Joins the Mannix Marketing Leadership Team as Culture Ambassador
Mannix Marketing recently appointed Chris Archibee as Culture Ambassador, a new role within the leadership team designed to help maintain the company’s strong culture, further community outreach, and assist the leadership team with innovative processes in support of company growth. Sara Mannix, Founder, and CEO of Mannix Marketing stated, “Chris was a natural choice for […]
How to write Alt Text for WCAG 2.1 Compliance and Screen Readers
How to write Alt Text for WCAG 2.1 Compliance and Screen Readers… unfortunately, it’s more complicated than you think. We created these guidelines for our own website clients to help them understand the complexities of Alt Text, how it impacts screen readers, when to write alt text and when not to write alt text, how […]
20 Best Sites for Cheap or Free Photos, Videos & Illustrations for Your Website
Stock Photography… think before you download I wrote this article about how to find free and cheap photos for your website a few years ago. Customers were downloading photos that they did not purchase and getting demand letters and I thought this would be helpful. Recently, I was told of some amazing resources including websites […]
Accessibility & SEO Build a Better User Experience
In recent years, Accessibility ie: WCAG and SEO have been at the forefront of an ongoing debate. How can we optimize our site for search engines, while also following community guidelines? Many marketers have concluded that the two conflict, fighting against each other. However, Mannix Marketing has found the opposite through our experienced team and […]
Did you receive an email saying that you willfully infringed on copyrights of an image?
There are two types of notifications of image infringement, the bogus and the real claims. How do you tell the difference? The Bogus Claim The notification that is most likely bogus is the email notification with no real contact information telling you to click on a link and download the information yourself. It starts something […]
5 Facebook Marketing Tips for Senior Living Communities
If you’re a marketer for a senior living community, here’s two questions to ask yourself: Is your senior living community marketing on Facebook? Is your senior living community marketing on Facebook well? Many senior living communities are on Facebook these days, but that doesn’t mean every community is using their Facebook’s page’s potential to the […]
How Will Apple’s iOS 14.4 Update Impact Facebook Ads?
Within the next several weeks, Apple will roll out its iOS 14.4 update to all current iPhone users. The new update includes privacy and security settings that allow users to choose the apps that have permission to track their behavior across all the apps on their phone. This includes the Facebook app. After Facebook, the […]
3 Reasons Your Website Needs a Responsive Web Design
Website design has evolved tremendously over the past decade, but one of the most significant, long-standing, and influential changes has been the advent of responsive web design. While users used to access websites solely through desktop computers, now they’re surfing the web on mobile phones, tablets, laptops, and other devices, too. As a result, it’s […]
9 Signs You Need A New Website ASAP
One of the most common questions we hear from businesses large and small is: “How can I tell if my company needs a new website?” This is a critical question because your website is the digital face of your business and can be one of your best sources for accumulating more leads and sales. At […]
How Much Does a New Website Design Cost for Hotels? Website Pricing from Mannix Marketing
If you’re considering a new website for your hotel or resort then you’re probably wondering: “How much does a new website design cost for hotels?” While there are many factors that impact the cost of creating a new website, the purpose of this article is to provide some general website pricing information as you start […]
What is a Content Management System?
If you’re new to the world of digital marketing, you’ve probably been hearing some lingo and acronyms that you’re not familiar with. Things like SEO and PPC and CRO – all of which are very important to successful online marketing, but involve a bit of in-depth learning and understanding to fully grasp. Before you delve […]