As we all know by now, SEO isn’t static. In this fast-paced ever-changing environment, staying ahead of the trends can mean the difference between a highly-profitable year, instead of a transitional one. In short, some of the most important local SEO trends in 2023 will be: Switching to GA4 User Experience (UX) is everything The […]
What is Local SEO? Local SEO is a component of SEO strategy that focuses on optimizing your business’s ability to rank for a particular location or region in local search results for all search engines. While Google tends to be the main focus when SEO strategies are concerned, we want to highlight the importance in […]
Mannix Marketing Inc. was announced as this year’s Professional Business Award winner at the Adirondack Regional Chamber of Commerce 2022 Business Awards Breakfast. Several area businesses gathered at Dunham’s Bay Resort to attend the awards breakfast ceremony as nominees for seven award categories. This event was a reminder of the number of remarkable businesses residing […]
“I really like that something that is a part of our culture is learning.” Alaina Kamppila, Digital Marketing and SEO Strategist at Mannix Marketing Mannix emphasizes the importance of measurable success. This success can be identified tangibly through increased client engagement, traffic and leads, but it begins initially within our company culture. One of our […]
If you received a letter stating that your website is not compliant with the American Disabilities Act, you are not alone. 4000 cases were filed in 2021, and that number keeps going up every year. After you receive a letter stating your website is not accessible, what do you do next? There are three things […]
In October 2020, Google began the rollout of the newest version of their analytics platform. Known as GA4, this new iteration of Google Analytics was created with the intention of making it easier for business owners and marketers to track both mobile and web properties in one place. It’s also solution that enables cookieless tracking, […]
If you’re ready to raise awareness about your business or event in the Glens Falls Region, then look no further than GlensFalls.com (previously GlensFallsRegion.com). Our team is committed to helping clients in Washington, Warren and Northern Saratoga Counties get found online by the right audiences, and we offer a wide range of services and packages […]
Do you use PDF’s for board meeting notes, forms, downloadable documents and want to add them to your website? First you need to make them accessible so that people of all abilities can easily view them. Please note, PDF’s are not always the best choice as they are hard to read on mobile devices as […]
Mannix Marketing recently appointed Chris Archibee as Culture Ambassador, a new role within the leadership team designed to help maintain the company’s strong culture, further community outreach, and assist the leadership team with innovative processes in support of company growth. Sara Mannix, Founder, and CEO of Mannix Marketing stated, “Chris was a natural choice for […]
How to write Alt Text for WCAG 2.1 Compliance and Screen Readers… unfortunately, it’s more complicated than you think. We created these guidelines for our own website clients to help them understand the complexities of Alt Text, how it impacts screen readers, when to write alt text and when not to write alt text, how […]
Stock Photography… think before you download I wrote this article about how to find free and cheap photos for your website a few years ago. Customers were downloading photos that they did not purchase and getting demand letters and I thought this would be helpful. Recently, I was told of some amazing resources including websites […]
In recent years, Accessibility ie: WCAG and SEO have been at the forefront of an ongoing debate. How can we optimize our site for search engines, while also following community guidelines? Many marketers have concluded that the two conflict, fighting against each other. However, Mannix Marketing has found the opposite through our experienced team and […]
There are two types of notifications of image infringement, the bogus and the real claims. How do you tell the difference? The Bogus Claim The notification that is most likely bogus is the email notification with no real contact information telling you to click on a link and download the information yourself. It starts something […]
If you’re a marketer for a senior living community, here’s two questions to ask yourself: Is your senior living community marketing on Facebook? Is your senior living community marketing on Facebook well? Many senior living communities are on Facebook these days, but that doesn’t mean every community is using their Facebook’s page’s potential to the […]
Within the next several weeks, Apple will roll out its iOS 14.4 update to all current iPhone users. The new update includes privacy and security settings that allow users to choose the apps that have permission to track their behavior across all the apps on their phone. This includes the Facebook app. After Facebook, the […]