I feel bad for display advertising. It gets a bad reputation for being an underperformer. In reality, however, it is a secret marketing gem that has proven itself a team player helping to boost web traffic, brand recognition, conversions, and sales.
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How to Create a User-Friendly 404 Error Page
Let’s pretend for a moment that you’re not the owner of a website, you’re just a regular person browsing the web. You click on a link in search results and you’re brought to a templated-looking page that reads “Page cannot be found” (otherwise known as a 404 error). You immediately get frustrated, click the back […]
Using Social Media: The Do’s and Don’ts of Self Promotion on the Internet
With the onset of social media mega giants like Facebook, LinkedIn and Twitter, it’s almost impossible to really ‘turn yourself off’. We humans love to connect with others and do so by updating our statuses, profile pictures, photo albums and (obsessively) updating our tweets. There is always something to share with our cyber friends…but are […]
Mannix Marketing Hires New Sales Manager For Albany.com
GLENS FALLS, NY (July 21, 2009) – Mannix Marketing, Inc. has bolstered its marketing team this June with a new full-time sales manager for Albany.com, Rick Marchant. “We are very pleased to have Rick join our team,” says Sara Mannix, founder and president of Mannix Marketing, Inc. “Rick really cares about the region and his […]
How To Write A Press Release
Press releases should announce something new or exciting that is going on at your company that you would like to tell the world about. Here are some best practices of writing a press release for your company to keep in mind next time you set out to write. Headline Should Always Be In Active Tense […]
Has Duplicate Content Become A Non-Issue When It Comes To SEO?
Recently I was surfing some SEO blogs when I came across a post on a search marketing conference. I like to see what the other leaders in online marketing are saying these days, so I was anxious to read the entire post, and was well on my way until I came across #13 in their […]
Twitter Tip #1: Using “Find People” To Find And Be Found
Now that we know who your target audience is, we now need to know how to go about finding them and being found by them. The first tip I will talk about is on Twitter.com, a link near the top of the page called, Find People.
Get LinkedIn Business Professionals: Use Social Media To Your Advantage
In a world full of new technologies and online platforms appearing at every turn, it can often be difficult to distinguish the worthwhile from the total-waste-of-time efforts when it comes to self promotion on the Web. We’re here to fill you in on LinkedIn.com, one of the biggest social media giants impacting the online business […]
Social Media Fatigue: For Real, or Not?
So….you’ve worked hard to garner a bevy of Facebook fans and Twitter followers. You are blogging, Tweeting, Digging, gaining friends and fans and linking everywhere. These online social media environments can create a vibrant, relevant, active platform that will benefit your business in any number of ways. As your network grows, however, you may find […]
Fighting The Spammers Of Local Search
Recently we blogged about the virtues of Local Search, and specifically some important things to look at in your Google Listing to try and penetrate the elusive Google Ten Pack. It appears that this topic is hotter than we thought. Not only have we received feedback that businesses were wondering how other businesses got listed […]
How To Find Twitter Followers Who Actually Might Buy Something From You
You’re an individual or business that wants to create additional revenue streams through this thing called, social media {soh-shull mee-dee-yuh}. You hear that Twitter is freaking AWESOME and you need to get in on some of that AWESOMENESS before it dries up into stinky yellow pit stains.
Moving? Make Sure You Update Thoroughly!
Moving? Changing email addresses? New phone number? Don’t forget to contact your webmaster when you have any information that needs to be modified. You’d be surprised how many places need to be updated! Let’s say you’re moving … well there is the easy place to start which is by emailing all your contacts in your […]
Reserve Your Facebook Username!
We just learned that Facebook is going to be launching a new system within the week that will let you reserve a Facebook username for your account. So now instead of being identified as user 123456789 you can be identified as “your.name” or “YourName” – or even “coolguy123”! No doubt, this will also help your […]
Bing! You’re It: Can Microsoft’s Newest Search Engine Rival The Beast?
Bingo…I mean Bing is the latest edition claimed to be the newest, greatest…next best search engine to rival the undeniable king, Google. Bing.com is on scheduled to replace Live. Have you checked this new search engine out yet? Do you like it? Let us know what you think of this latest search platform. I was […]
When It Comes To Email, Remember OHIO!
I recently heard some great tips listening to a morning radio show on my way into work. It was about managing email and spring cleaning for your inbox. One tip in particular stuck in my mind for email management: OHIO. It’s a cute abbreviation that stands for Only Handle It Once. The basic idea is […]