Albany.com and the Albany-Colonie Regional Chamber of Commerce announce a new association. The two will join in a venture to give all chamber members an added member benefit and get more local businesses found by the public through a more complete and user-friendly directory.
One thing we don’t talk about much in our blog, but that we do an awful lot work on, research for and testing in is Paid Search Marketing (more commonly called Pay Per Click advertising). For most this means Google AdWords or Microsoft Search Advertising (Bing and Yahoo!). And there are a number of reasons […]
About ten years ago, one word keywords were making life difficult for seo’s around the globe! But thanks to savvy searchers who know exactly what they want, the long tail has taken over. Need evidence of how the long tail is dominating searches? Take a peek at these statistics from Experian Hitwise: This chart compares […]
What will you do with the 2-5 seconds per search that Google has saved you? On a monthly basis, Google is receiving upwards of 100 million searches per month. That’s approximately 3 million searches per day. What’s your portion of that? I estimate that I probably search about 100x per day … so with 3 […]
Dear Valued LakeGeorge.com Clients, Thank you for trusting us with your advertising. Now it’s time for your internet marketing check-up! As you look forward to the upcoming season, it’s important that you check your listings, make sure you are listed in all the right places, test your emails and check all contact forms. This will ensure […]
The Internet is a wonderful place where people can engage and interact and find information like never before. You can take word-of-mouth advice from strangers you have never even seen about all sorts of products and services before you buy or decide on a brand. But the Internet can seem like a truly awful place […]
Many of the tools that Google offers website owners and webmasters are free. We can sometimes take for granted the they offer free stats (Analytics), free business listings in their directory (Google My Business) and free (once again) product listings in their shopping center that help us with our site and expose our businesses to […]
As an SEO consultant for the last eleven years, I consistently let my clients know that our goals are a joint effort between getting traffic and converting traffic. Often you’ll hear me saying that a website is useless if nobody can find it. That statement basically confirms the need for search engine optimization because your […]
Editor’s Note: This post was originally written in August 2010. Back then it did look like Bing and Yahoo had an opportunity to gain appreciable market share away from Google. The results of the past decade told a different story. We have updated the article to reflect the current circumstances. On a daily basis we […]
Customer Reviews Increase Conversions! We know that reviews are an important and featured piece of information, right? And we know that they can have a dramatic effect on conversion rates, right? Yes, we do and here’s how. In July 2009, the Nielson company conducted a study of 25,000 consumers in 50 countries. Ninety percent of […]
It seems that every time I write a blog, it’s about the basics of organic SEO. Old-fashioned link exchanges. How to create an “About” page for your website. Internet copywriting basics. Article writing. No matter what your product or focus, whether your site is small or large, whether your business is a small Mom and Pop, or […]
Mannix Marketing, Inc., an internet marketing firm of Glens Falls NY, in conjunction with the Town of Queensbury announced this week the launch of QueensburyRegion.com. This new website will be a visitor information guide and business directory for Queensbury, NY businesses. The purpose of the site is to promote everything the town of Queensbury has to offer, allowing users to get all the information, history, and news they need about the town as well as quickly finding local businesses and community resources. Another important part of this venture is to promote Queensbury as a “staycation,” driving more locals to the area.
The Center For Media Research recently released the findings of the 2010 Digital Influence Index, by Fleishman-Hillard International Communications with Harris Interactive. Not surprisingly, they found that the Internet is the most influential in driving consumer decision making on products and services. In their words: “When it comes to driving consumer decisions about a range […]
A few posts back on a story about the updated Google Places, we mentioned what is called a QR code. Since then we have had a few responses from people asking what exactly it is. We typically find that if one person asks, many more probably have the same question, so we thought we would […]
Keeping track of your intellectual property is important! Let’s say you’re browsing online to check out what’s new in your favorite subject area. Maybe you have a brand new website design with awesome SEO and an internet marketing plan, and you’re actually making an active search for duplicate content. However you get there, you are horrified to discover […]