I wanted to share a recent event that occurred with one of our clients on LakeGeorge.com, who was gracious enough to let us share his story with you! LakeGeorge.com, like so many other sites online today, allows users to post reviews. Every time someone posts a review, the client receives the review instantly so they can […]
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Search Engine Marketing vs. Search Engine Optimization – What’s the Difference?
What’s the difference, and why should you care? You’ve heard the terms used interchangeably – “search engine marketing” and “search engine optimization”. Are they the same? Most definitely not! From your phone company to your newspaper to the guy down the street, they all seem to have a “quick, cheap SEO product” to sell you. […]
Saratoga.com Traffic Approaches 1 Million Monthly Visits
If traffic to an online city guide is any indicator of the popularity of that destination, Saratoga.com’s numbers of late are reinforcing what we already know: Saratoga Springs is a popular destination. Statistics analysts at Saratoga.com had to take a second look when the numbers came in at the end of July. With the racing season barely underway, 958,000 visits to the site had been recorded, which was an astounding 45% increase over the previous month.
Underutilized Facebook Tools For Pages
If you read this blog regularly, you know that we strive to make your life easier. And none of the tips we have provided in the past could be simpler than those in this blog, which is a list of Facebook Tools that business Page admins (short for ‘administrators’) can use to get more out […]
Deal of the Day! Groupon! Deal of the Week! Today’s Deal! Living Social… is it for you?
Article by: Sara Mannix, CEO of Mannix Marketing, Inc. Customers frequently ask me – should I do Groupon? Or Deal of the Day? The answer is “it depends.” Discounting is not for everyone’s business, but for some, it can be a great way to market their business at no upfront expense. The recent Huffington Post […]
The How’s and Why’s To Optimize: Top 10 Tips to Enhance Your Microsite Listing
Attention ALL Clients that are advertising on Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, Adirondack.net, GuideToWilliamsburg.com or CliftonPark.com: If you have not yet taken full advantage of your micro-site, now is the time! Read our top tips to enhancing your micro-site for clicks, conversions and search engines!
New Features In Google Ads
For those of you who search in Google regularly, you may have seen some branding changes over the past week or two that offer a stark contrast to the Google that we have become accustomed to – black top navigation bar, the url above the page description on results pages, and no blue in the […]
Tracking Page Load Time With Google Analytics – The Importance Of Speed!
When Google Caffeine was released, we rediscovered the importance of page load time …among other things. And maybe it’s not as important as content relevance, but Matt Cutts did say, “…Relevancy is the most important [ranking factor]. If you have two sites that are equally relevant… you’d probably prefer the one that’s a little bit […]
Google Hosted Apps: User-Friendly E-mail Services for Client Use
In my role as Senior Web Application Developer at Mannix Marketing, I frequently set up user-friendly email services for our clients on the Google Hosted Apps platform. Google Hosted is a domain branded version of Gmail, Google Calendar, Google Documents and a number of other services.
Take Advantage Of Google Merchant Center
If your business showcases products online, then you should be familiar with Google Merchant Center. If you aren’t, then you should keep on reading, As Google Merchant Center can help increase the reach and impact of your Internet marketing efforts. So what is Google Merchant Center? It’s an online business tool that lets you provide […]
Building Your Blog Readership Base
Want to get more readers for your blog? Maybe you’ve just started a new blog, or maybe you have run out of steam on your current blog because you don’t have a large readership. Whatever the case may be, there are tried and true methods to gaining new readers for your blog, and they’re just […]
Google Local Search Results: Still the Fickle Friend!
We’re all hyper-sensititive to the importance of local search via those eye-popping local marker tags in the organic listings – as are our SEO and internet marketing clients. Yet it seems that even the most seasoned SEO’s and internet marketing professionals continue to gloss over the why’s and how’s of the actual results that are appearing – in […]
Link Building Through Article Marketing – Be Careful Where You Shop!
I just read a blog post on link building through article marketing that was spot-on. The topic of “Article Marketing In A Post Panda World” by Michael Gray takes an unencumbered look at the value of article sites like EZinearticles, Suite 101, Helium, etc. The question remains whether article submission to these locations remains a valuable tool […]
Facebook Contests Can Help Build Your Business
Facebook contests are all the new fad these days. They can help build your brand and drive a huge amount of traffic to your site. The right contest can raise a ton of revenue and build great PR for your business, and can also be a lot of fun too! Give consumers some ownership in […]
Evergreen Content Can Contribute Greatly to a Website
Content remains one of the most important aspects of any SEO Campaign. It’s the driving force that keeps a website moving forward, keeps a website updated and keeps a website fresh. There are two main types of content: Evergreen and Short Term. In this blog post, we will concentrate on Evergreen Content.