Digital Marketing Blog: Resources, News & Insight

Mobile Sites vs. Mobile Apps vs. Native Web Apps

Today, we are constantly hearing more and more talk about mobile marketing. The questions that have probably popped into the heads of many are: Where do I begin? Should I do anything for mobile in the first place? Do I need a mobile app? Do I need a mobile site? And by the way, what is the difference? We too understand how frustrating the new mobile frontier can be. There are new terms (that are all quite similar I may add) so I wanted to take a minute and give the definitions of mobile sites, mobile apps, and native web apps, plus describe the pros and cons.

Digital Marketing Terms – The Basics

Brian McGrath

I recently gave a presentation on Internet Marketing and Social Media to a group of local professionals. Now, that in itself isn’t something unusual, but something that happened during the presentation was. Towards the end of the presentation, somebody raised their hand and asked what a blog was. I had to take a step back, […]

Saratoga.com Introduces Inaugural Fab Five Awards

Sara Mannix

The first annual Saratoga.com Fab Five Awards kicked off this week, and daily voting is now open at Saratoga.com/fab-five. Fab Five is a brand new popular vote survey for Saratoga County where there is more than just one winner for each category. “We want to celebrate great local businesses in Saratoga County,” said Sara Mannix, Founder and CEO ofSaratoga.com’s parent company Mannix Marketing, Inc.

How Ongoing SEO Will Benefit from the New Google Shopping

Sara Mannix

Back in May, the Mannix Marketing team found out that Google would be eliminating Google Product Search and unveiling Google Shopping- a new search feature dedicated to providing shopping results. Upon its launch, Google Shopping will only affect e-commerce businesses that target U.S. searchers. On May 31, 2012, Google Shopping went live, and its implications […]

Mannix Goes Mad – #SocialMadness

Sara Mannix

Have you heard of the Social Madness corporate media challenge? It’s a competition that measures the growth of a company’s media presence. Companies from 43 cities across the United States are encouraged to leverage their social influence to get fans and followers to vote for their favorite local business on The Business Journals’ Social Madness page. […]

Video SEO In 2012

Brian McGrath

It’s been a while since we posted about Video SEO (actually a year and a half since we wrote about some basic video SEO strategies. Does that mean its time has passed? Is video not an important part of your business and website marketing plan? Actually, video may be more important than

It’s Not Just WHAT You Say… Why The Reading Level Of Your Website Matters!

Sara Mannix

Flesch–Kincaid Reading Levels & SEO So you keep on hearing it and hearing it (from our awesome SEO team, anyway!) “Content matters for SEO! More content! Higher quality content! Unique content! Optimized content!” Well, be prepared to add one more to the list: “Grade level appropriate content!” For SEO? Flesch-Kincaid? What? Yes, the reading level […]

Top 5 Benefits of Rich Media Ads

Mannix Marketing

Have you ever come to a website and seen an ad that expands when you hover over it, or an ad in the corner that you can peel back to reveal more of the message? These are called rich media ads and they can be a very powerful online advertising medium. Did you know rich […]

Mannix Marketing Goes Mobile!

Sara Mannix

Mannix Marketing, Inc. today announced the release of 5 mobile websites to correspond with their most popular local guide websites: Albany.com, CliftonPark.com, Saratoga.com, GlensFallsRegion.com
and LakeGeorge.com. “The number of mobile visits our websites receive daily has become an increasingly larger piece of the pie,” said Sara Mannix, Founder and CEO of Mannix Marketing.

What Is All This Talk About SOPA?

Sara Mannix

Update On SOPA: Shortly after this original post, the House Judiciary Committee Chairman postponed plans to draft the bill. The SOPA version of this legislation is pretty much dead right now, but we must continue to keep Congress from enacting laws that will hurt innovation and development of the Internet. The Internet has been buzzing […]

How To Use Pinterest, And Why You Should

Sara Mannix

The niche social network Pinterest is gaining popularity, and seems to be catching on quickly. If you are unaware, Pinterest.com is a virtual pin board, where you collect and admire images found all over the web. It’s like a bulletin board, only you are pinning up web images, on an online board. You can pin […]

Small Business Saturday Is This Saturday

Brian McGrath

This Saturday, November 26th is the Second Annual Small Business Saturday. This is a day dedicated to supporting small businesses during the unofficial launch to the holiday shopping season. The Saturday following Black Friday is, after all, one of the busiest shopping days of the year. So if you are a small business, you will […]

Twitter #Hashtag Chats: What, Why & How?

Sara Mannix

Are you on Twitter? (We are, follow us @mannixmarketing) If you’re not, I suggest you try it out. Many of you are probably rolling your eyes and asking yourself, “Why learn another social network?” or, “What can Twitter do that Facebook can’t?” In a nutshell, Twitter can easily connect you to industry experts, world news, and […]

Mannix Marketing Gets Props From DomainSherpa!

Sara Mannix

On the heels of the latest GeoPublishers.com Expo, a recent post on DomainSherpa discusses the five biggest takeaways from the event that are trending today. Michael Cyger cites Sara Mannix, President of Mannix Marketing, in one of the takeaway points with her recommendations on how to build the brand, and not just rely on the weight […]

Link Farms, Paid Links & Content Farms: Nothing To Do With Organic!

Sara Mannix

We all pay for services of one kind or another. We pay to have our trash picked up so we don’t have to haul it to the landfill ourselves. We may pay to have our yard mowed or our snow shoveled. We pay to have our hard drives cleaned up, our hair cut, and our […]