Today, we are constantly hearing more and more talk about mobile marketing. The questions that have probably popped into the heads of many are: Where do I begin? Should I do anything for mobile in the first place? Do I need a mobile app? Do I need a mobile site? And by the way, what is the difference? We too understand how frustrating the new mobile frontier can be. There are new terms (that are all quite similar I may add) so I wanted to take a minute and give the definitions of mobile sites, mobile apps, and native web apps, plus describe the pros and cons.
