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Mobile Sites vs. Mobile Apps vs. Native Web Apps

Today, we are constantly hearing more and more talk about mobile marketing. The questions that have probably popped into the heads of many are: Where do I begin? Should I do anything for mobile in the first place? Do I need a mobile app? Do I need a mobile site? And by the way, what is the difference? We too understand how frustrating the new mobile frontier can be. There are new terms (that are all quite similar I may add) so I wanted to take a minute and give the definitions of mobile sites, mobile apps, and native web apps, plus describe the pros and cons.