What is Schema? Yahoo, Bing and Google got together and agreed to sponsor the implementation of Schema, which are HTML tags (structured data) for code in websites so that search engines can more easily read your website. By using Schema, Mannix Marketing strives to make it easier for the search engines to learn about your […]
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15 Ways To Get More Facebook Fans
Okay folks, we’re going back to the basics! Facebook 101, that is. When it comes to doing social media for your business, there’s one question that I hear time and time again. “How do I get more Facebook fans?” No matter which market or niche you are in, here are 15 tips you can use […]
How to Choose a PPC Firm
We’ve written previously about why paid search marketing, or PPC, can benefit your business. We refer you to that post if you want to learn more about PPC. This post is for those who know they will include PPC in their marketing efforts, and are looking for outside help in getting started and maintaining a […]
The Ultimate Social Media Marketing Holiday Promotion Checklist
With the holidays just around the corner consumers are turning to social media to find the greatest deals, specials, and giveaways. To help your brand capture their attention we’re giving away some amazing tips for better promoting your offers via social media. And like any other gift that keeps on giving, you can use these […]
How To Optimize Your Blog Post: 5 Steps To Get The Most SEO Value Out Of Your Blogging
You blog. You post to your blog often enough, but want to reach the widest audience possible to grow your readership… You just need to know HOW to optimize your blog post to get the most bang for your buck in terms of SEO. You don’t want to spend a lot of time worrying about it, you’re a […]
The Case for Ongoing SEO: Avoid Digital Decay
Just like your home, car or storefront, maintenance via a consistent, ongoing SEO program is critical to the health of your website and your business. Your business has made changes over time (um…remember rotary phones or dial-up?). Your online visibility requires a higher-level maintenance and updating on an even more consistent level. You can avoid […]
Newsjacking Basics: David Meerman Scotts Approach To Capturing Media Opportunities
Want to know the cure to get a story newsjacked? Whether you have read the new book “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage” by David Meerman Scott, the term and topic of newsjacking have been all the rage lately. Read on to discover the […]
Conversion Rate Optimization 101: How To Turn Website Visitors into Customers
Is your website easy to navigate? Does it convey trust and credibility? Would I know what to do when landing on your home page? These are just a few of the questions to be asking if you want your website to be optimized for the almighty conversion! From the design of your website navigation to […]
My Case For Allowing Instagram As A Parent – Part III
Instagram: To Allow, Or Not Allow? That Is The Question We Parents Face After I gave a brief Introduction to Instagram in Part I of this series and then let you in on 10 Things Every Parent Should Know About Instagram in Part II, this is the third and final part to this Instagram series […]
10 Things Every Parent Should Know About Instagram – Part II
As I mentioned in Part I of this Instagram series to parents, Instagram is a social sharing platform that is far too unfamiliar to parents who have banned other social websites, like Facebook or MySpace. After having learned my tween daughter was using it, I tried Instagram out for myself, and I’d like to share […]
Personal Note To Parents About Instagram – Part I
As a business owner and mother of three, there are times in life when these two roles in my life intersect. One such intersecting point is a little something we like to call Social Media — you know, those addicting websites, like Facebook and Twitter where we share and view everything under the sun from […]
Saratoga.com Hits Over 1 Million Visits In July
Saratoga.com reached its 10 year anniversary on August 4, but those who run the site weren’t celebrating that milestone this past weekend. They were celebrating a different milestone. For the first time in its decade-long history, Saratoga.com reached over one million visits in a single month – and just days before its 10th birthday. July brought record traffic to Saratoga.com, which serves as an online guide to the Saratoga region.
Mannix Wins At The 2012 Summit Creative Awards
Mannix Marketing, Inc., recently won two awards at the Summit Creative Award competition. Mannix Marketing took home the bronze award in the Retail Website category and silver in the E-Newsletter/Zine/Blog category. “We are very proud to have won these two awards from such a prestigious awards organization,” said Sara Mannix, Founder and CEO of Mannix Marketing.
Mobile Sites vs. Mobile Apps vs. Native Web Apps
Today, we are constantly hearing more and more talk about mobile marketing. The questions that have probably popped into the heads of many are: Where do I begin? Should I do anything for mobile in the first place? Do I need a mobile app? Do I need a mobile site? And by the way, what is the difference? We too understand how frustrating the new mobile frontier can be. There are new terms (that are all quite similar I may add) so I wanted to take a minute and give the definitions of mobile sites, mobile apps, and native web apps, plus describe the pros and cons.
Digital Marketing Terms – The Basics
I recently gave a presentation on Internet Marketing and Social Media to a group of local professionals. Now, that in itself isn’t something unusual, but something that happened during the presentation was. Towards the end of the presentation, somebody raised their hand and asked what a blog was. I had to take a step back, […]