Depending on your industry, goals, and overall marketing strategy, there are numerous topics you can cover in your blogging strategy. Let’s imagine that you’re going to use your blog as a platform for educating customers about your products and services. A great way to fulfill this purpose is to write articles that answer your client’s […]
News & Helpful Resources for Marketing Your Business Online
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What is a display ad?
Display advertising is a graphic online advertisement, much like a billboard. Display ads appear next to content on web pages. There are various types, sizes and formats for a display ads including static banner ads, rich media ads with movement, flash ads, video ads and more. Unlike text-based ads, display advertising relies on elements such […]
How To Update Your Microsite On LakeGeorge.com, Saratoga.com & Our Other Regional Guides
Congrats! You’ve made the smart decision to advertise on one or more of Mannix Marketing’s regional guides. We’ve set up your microsite for you, but should you need to update it in the future, you’ll find that it’s very easy to do from your own computer. Ready to get started? Follow the simple steps listed […]
Why Should I Advertise on LakeGeorge.com?
LakeGeorge.com is the #1 online guide to Lake George. Business owners have the potential to be found by nearly 400,000 visits per month, plus users of the LakeGeorge.com On the Go! app for iPhone. Many of these visitors are tourists planning their vacation to Lake George. Others are residents looking for local businesses, services and […]
Why Should I Advertise on Saratoga.com
Saratoga.com is Saratoga’s #1 local website and iPhone app for things to do and places to stay in the region. Reaching nearly 690,000 visits per month, Saratoga.com offers locals and visitors a comprehensive events calendar, contests, local news and videos, movies, bloggers, an area business directory and more. For everything happening in Saratoga County, hundreds […]
Why Should I Advertise on CliftonPark.com?
CliftonPark.com is the area’s newest online resource for all of Southern Saratoga County. With over 38,000 visits per month and growing exponentially, the site serves locals and visitors looking for events, things to do and local businesses and services in Halfmoon, Clifton Park, Ballston Spa, Malta, Stillwater, Round Lake, Ballston Lake, Burnt Hills, Mechanicville and […]
Why Should I Advertise on Albany.com?
Albany.com is the most intuitive web address and ultimate local online resource for the Capital Region. Reaching nearly 350,000 visits per month looking for things to do, places to go and local businesses and services. Albany.com offers restaurants, lodging, real estate, bloggers, conference facilities, wedding information- if it’s in Albany, it’s on Albany.com. Demographic Makeup: […]
What is PPC?
PPC, or “Pay-Per-Click” is also referred to “paid search”, “cost per click” and “search engine marketing”. Pay per Click refers to the method of payment you use to pay for your online advertising. Google PPC is the most popular, but paid search is also available on the search engine Bing and others. Paid search advertising […]
We are on Facebook but I do not do anything with it. Is it worth it?
It is imperative if you have any social media accounts related to your business that you monitor them all. You need to make sure that you are checking your social media and being interactive with it. What does it say about your professionalism and reliability if someone is waiting a week or two for an […]
I want a website but can’t afford one, what do you recommend?
Having your business information available online is very important. If you do not have the money to invest into a website at the moment, a very affordable way to get your name out there is to buy a listing on one of our online guides (if your business targets local clients in Upstate NY). This […]
How do I know my advertising is working?
Mannix Marketing provides you with your own stats dashboard so you can see who is visiting based on your advertising. We send those prospective customers to your website to convert at your website. Most likely if you do not have lead tracking set up, you just hear “I found you online”. You can look at […]
How do I get more from my advertising on your websites?
You took the first step, you are advertising on our city guides and getting lots of traffic, now convert more. Discover just how much you can improve and exactly how to do it in our “Top 10 Tips for Enhancing Your Micro-Site Listing“
5 Email Marketing Trends For 2013
As you wrap up the year and begin planning for 2013, take time to consider the latest trends and projections for consumer behavior in the coming year. Here we unveil our Top 5 Email Marketing Trends to plan for in 2013. From mobile to social media and beyond, learn not only the top e-marketing trends […]
iPads, Smartphones, And Now The iPad Mini – The Importance Of Responsive Design
With every month that passes, more and more users are using their iPads, Smartphones… and now the iPad Mini to browse the internet. It once was okay to just pinch and zoom the browser to get around the web from your mobile device or tablet, but with these smart devices comes smarter methods for serving up a […]
Why You Should Have A Personalized Email Address
One of the easiest ways to maintain a polished, professional image is to correspond with your customers and clients through a personalized email address. Mannix Marketing can set you up with your own account powered by Google.