When it comes to generating new leads for your agency, not all digital marketing companies have the ability to deliver successful results. In fact, the company you partner with can literally make or break your website. And that’s just part of a digital marketing firm’s impact on your agency’s business. Digital marketing encompasses your entire […]
You may have heard some noise around recent changes with how Google displays search results and the incorporation of generative AI. You may have even tested out some cool AI technologies yourself. The ability of today’s generative AI to produce near human-quality results is the beginning of what promises to be a new era of […]
Google Analytics 4 (GA4) was announced in October of 2020 as a future replacement to Universal Analytics (UA). It was developed in response to ongoing data privacy changes. The new analytics no longer uses cookies (a means of storing user behavior and personal data). Rather it relies on event tracking which allows the same behavioral […]
For years, third-party cookies have been the backbone of digital advertising, enabling marketers to track user behavior across websites and serve personalized ads. Over the past few months, however, Google has begun phasing out third-party cookies in Chrome, one of the most popular browsers in the world. The change promises to reshape the browsing and […]
For years, consumers have been learning about business offerings through company social media accounts and in 2024, social media marketing is more important than ever. Organic social media management has been creeping its way into a key position on the digital marketing roster alongside SEO, PPC, and paid social and according to GWI Core data […]
Ever feel like your website traffic just isn’t converting into sales or leads as well as it should? You’re not alone. Many businesses struggle to convert website visitors into paying customers. The culprit? A website that isn’t optimized for conversions. The good news is, there’s a strategic solution: Conversion Rate Optimization (CRO). With some essential […]
Welcome to an era where your computer doesn’t just follow commands—it creates, imagines, and even surprises you. This is the time of Generative AI, a groundbreaking technology that arms machines with the ability to generate text, images, and music that feel incredibly human-like, all without explicit instructions. This innovation is revolutionizing numerous fields, including the […]
The SEO world has been spinning with new possibilities since ChatGPT was introduced to the public over a year ago in December 2022. Since then, many other tools have followed. At Mannix Marketing, we’ve definitely taken notice; we’ve spent the last 12 months embracing the future of AI and testing out new tools to improve […]
If your business sends out email newsletters to a large list Google has some new requirements that you will want to be aware of. They have made these changes in order to help protect email recipients from spammy and sometimes dangerous emails. Who is impacted by the new regulations? If you are a business who […]
Mannix Marketing is so happy to announce winning four different Web Excellence Awards for recognition of our efforts on three separate website design/development projects. The winners of the 11th edition of these awards were announced earlier this week. The four categories and entries that Mannix Marketing won for were: Website For Accessibility – Willow Ridge […]
As we head into 2024 there is a lot of economic uncertainty facing businesses here in the US. Many look at the first two quarters of next year and wonder what they should be doing to navigate through these tough times. While the first instinct might be to cut costs and advertising spend to conserve […]
When creating a website for your business, it is important to consider if it is accessible to all of the individuals who may use it. By making your site accessible, you can reduce likelihood of lawsuits, improve your SEO, and provide an overall better user experience to any visitors. Learn how you can make your website accessible to all today!
*Please note: we are not lawyers and this is not legal advice. Your website needs to be accessible to people with disabilities or you could face a lawsuit—but what does that mean? Numerous local businesses are being sued as their websites are not coded to be read by screen readers and to be used by […]
Mannix Marketing is a Full Service Digital Marketing Agency. We are not lawyers and therefore advise you to consult a professional when exploring legal matters involving privacy and protection regulations. Our hope is to emphasize the importance of Data Privacy Regulations and urge your business to take action if you are not currently adhering to […]
Most capable agencies can deliver a beautiful website with a streamlined process to deliver your most valuable conversions. However, that’s not everything that should be considered when approaching a redesign.