In the Capital District and Upstate NY, SEO for big business and small, local shops, libraries and national associations is no longer just an option. The Internet has become a vital part of any organized group’s marketing and communication program. One of the best ways to take advantage of the power of the Internet and […]
Content marketing has surfaced as one of the leading components to an effective digital marketing strategy. Unfortunately, many businesses are still at a loss when it comes to understanding WHY content is such a key ingredient to getting found online and turning more visitors into leads. Following an enlightening discussion with a small business owner, […]
Over the years at Mannix Marketing, we’ve used quite a few keyword ranking tools with varying degrees of success. In chronological order, here’s our quick take on each and what we’ve experienced with their keyword ranking tools: WebPosition Gold: This was the very first keyword ranking tool that we used at Mannix Marketing. It was fairly useful […]
While many of us have heard (and made) complaints about Facebook and it’s ever-changing interface, recently the social media behemoth made a few changes (some more quietly than others) that could help businesses market themselves like never before. If you’re not already using Facebook’s Graph search, chances are you’ve at least heard about it and […]
Google Panda Update #25 is rumored to have landed over the weekend. Did you notice? Maybe not. In the past, Google Panda updates have all been announced officially. You were told that on date ‘X’, update number ‘Y’ was rolled out with ‘Z’ percent of the search queries being affected. That was more or less the case […]
A high bounce rate is defined when a web site visitor only views a single page on a website before leaving. This visitor does not view any other pages on the site – it is a one page session. There is no industry standard minimum or maximum time by which a visitor must leave in […]
April Fools Day is coming up, and it’s the perfect time to have a little fun. If you’re planning some April Fools office pranks, you will want to make sure you don’t do anything too embarrassing or invasive to your coworkers (or your boss!) because you do have to work with these people AFTER the […]
Call Mannix Marketing at 518-743-9424 and we can handle the domain name search, registration set-up and management for you for just $20/year. What is a Domain Name? According to ICANN, the “experts” — Domain names are the familiar, easy to remember names for computers on the Internet (such as mannixmarketing.com). Domain names are generally used […]
Through social media, I’ve met this amazing young man Nicholas Papillon who lives locally in Upstate NY. I love his energy. He recently created this infographic which shows the return on ad dollar for some social media campaigns, it’s great: Here it is thanks to Nicholas @mashoutable Mashoutable.com – click on link, then click on […]
As an online marketer, I’m focused on online reviews and online reputation management – especially for our tourism clients. TripAdvisor and our own review sites for Saratoga Springs, Lake George and the Adirondacks help tourists find the right restaurant or lodging property. But real reputation management starts offline. It starts with your staff, your team, your employees […]
As an SEO it’s critical to keep a pulse on industry trends and how search results are being displayed for various search queries. Yesterday we noticed that Google+Local profile photos were showing up for a select number of listings in the local search results, very similar to how Google+ photos show up for websites with […]
Here are some tips from 2013 on how to improve your newsletters: Write your e-newsletter as an email to a favorite client – don’t add graphics, don’t use headers or footers instead just keep it a simple plain text email. You’ll be amazed at the response. I did this last month and received over 70 personal email […]
From trade shows to TV ads to seminars and press releases, executing a multi-channel marketing strategy means your website must be prepared to capture and convert new traffic from a variety of sources. The following 5 tips will show you how to enhance your website so you don’t miss out on any opportunities from your […]
The first Google Panda sighting and update of 2013 was rolled out on January 22nd. According to Search Engine Land, the self-appointed Google Panda watchdog, estimates are that the latest changes to the Google algorithm will affect approximately 1.2% of English search queries. The last update was on December 21, with similar affected results. History of […]
I switched over to Google Chrome for my default web browser a couple years ago, and I’ve never looked back. The speed, the cleanliness, the fact that I can link it up with my Google account were all factors when I made the change. However, the number one reason I use Chrome and try to […]