Content marketing has taken the world of digital marketing by storm- and for good reason! Informative, helpful, and unique content generates more website traffic, converts more visitors into leads, and helps companies establish themselves as an authority in their respective niche. So, what should your company know about content marketing? What Exactly is Content Marketing? […]
Did you ever think to use video in your offline marketing? Here is one innovative tip for offline video marketing that just might blow your mind. This is the kind of post that makes you ask, “Why didn’t I think of that?” Use That Wasted Space! Do you have a lobby area, waiting area or […]
Motion Graphics Video or Slideshow Video? Which is best for online marketing? We help answer these questions and more in our online marketing through video series. What are the types of videos? There are five types of videos that you can use to market your business online: screencasts live action motion graphics slideshows live streaming […]
Did you know that businesses can now run contests directly on their Facebook timeline? In the past you would need a third party app to do this, but not anymore! You can now launch a quick contest with a simple status post. Fans can enter by simply liking the post, leaving a comment or posting a […]
New Facebook Link Generator Rocks OK, yes, I admit it… I’m a nerd. Well, at least when it comes to my level of excitement towards new and improved social media updates! Let’s be honest, don’t you get excited when you discover something that makes your job easier and your work more effective? That’s the feeling […]
From your website copy to your social media strategy to your content marketing materials, buyer personas are deeply ingrained in your inbound marketing strategy. Whether you have a well-defined buyer persona or no buyer personas at all, your website visitors and anyone reading your content will soon be able to tell. So today we’ll be […]
Remember earlier this week, we told you we were on the shortlist for the US Search Awards? Well we are proud to tell you today that WE WON! Below is a picture of us celebrating at the awards ceremony, and press release to announce the good news. Please feel free to share in our excitement! Mannix […]
We are so proud to be a finalist for 2013 US Search Awards in the category of Best Use of Search in the Retail Space. This is for our work with Atlantic British and their website RoverParts.com. Atlantic British is one of our oldest clients and we couldn’t be happier with the success of their […]
There is an old saying: “Keep your friends close and your enemies closer.” Basically, you don’t want to leave yourself vulnerable to anything your enemy may try while you’re not paying attention. The same is true in the small business world. It may be harsh to think of competitors as enemies (because really you would […]
Google’s Hummingbird algorithm… it’s like that movie, The Birds, where people got maimed running to their cars. Okay, not really anything like that… although it is October now and close enough to Halloween that it should be like that… only it’s not. The short version: If you really don’t feel like reading another blog today, then […]
As inbound marketers for the travel and tourism industry it’s important that we understand travelers’ needs, goals, and of course what factors influence their purchase. Having just returned from an amazing trip to Europe with my family, I looked back at how we planned our journey. Like any traveling family, this trip wasn’t planned on […]
Writing a great blog post is not enough, you need to promote it. There are many simple ways for you to promote your blog to increase the number of readers. Read our Top Six blog promotion tips below: 1. Website Call To Action If you have your own website, promote your blog with a button or […]
If you’re familiar with PPC then you know about Quality Score and about the great importance of Quality Score on your cost per click (CPC). Having a HIGH Quality Score can save up to 50% of the CPC. This CPC bonus can yield savings on cost per acquisition (CPA) up to 80%. To sum it […]
As you go about your daily blog writing, be sure to steer clear of these most common grammar mistakes, which are the pitfalls of so many otherwise great writers. When I come across these mistakes, I cringe to read on. Could you be turning readers away with syntax slip-ups? Browse through to discover the most […]
What is the value of a #1 position in Google? As business owners, it is natural to want to measure the success of your marketing campaign by several ideals that you have determined at the start of your marketing efforts. A very common measurement is, where did I rank … and where do I rank […]