One of the first questions companies ask when considering an SEO program is: What is this thing called ‘Search Engine Optimization?’ In this article I’ll explain what SEO is and why companies large and small need it to get found by today’s buyers and attract more leads from the web.
One of the most common questions companies ask when considering a paid search program is: “What is Google Ads?” To understand if Google Ads might be right for your business, we’ll break down exactly what it is and discuss how it can help increase your website traffic and conversions.
UPDATE, 9/23/14: It looks like Google has made this change live to Ads. So being aware of what the change means is more important now. If you have an Ads account, this is a must read article. Later this month Google will be removing the option to have your Ads campaigns opt out for showing […]
Since the first announcement in April 2014 that Facebook will now bury posts by pages that explicitly ASK you to like, share or comment, we have all had to take a step back and consider our strategies moving forward. A summary of Facebook’s April update, in the words of Facebook: “Like-baiting” is when a post explicitly […]
One of the top questions companies ask when planning a website design project is: How much does a website cost? While the exact cost will depend on your specific website needs, the purpose of this article is to give you some general website pricing information as you consider a new website for your business.
Glens Falls, NY – Mannix Marketing, Inc., a digital marketing company based in Glens Falls, NY, has made the 2014 US Search Awards’ shortlist in the ‘Best Use of Search – Finance’ category. Recognized for their work on an inbound marketing campaign for Acquisition & Funding Services, Mannix Marketing was named to the list along […]
Blogging can be a great technique for growing your presence in the search engines, attracting more buyers to your website, and converting visitors into leads. If you’re considering adding a blog to your website to expand your inbound marketing efforts, then this article will help you get started by answering some of the most common questions about blogging.
When you work with a videographer, you are the producer. Feedback is essential in creating a cohesive video for your website. Use this checklist during the review process to ensure that you are on the same page with your videographer. The first cuts of a video are not perfect but you can help by offering […]
So you’ve got a great new video for your website, right? There are still some steps you must take to fully optimize that video and generate the clicks you want. Many businesses overlook the importance of developing a video sitemap for their website and do not invest in more sophisticated video hosting (sorry YouTube, you […]
After creating dozens of short videos that help local businesses get found online, there’s no denying the power that a great script can have on your video’s success. The days of TV commercials are over. Many businesses focus on making their script sound too professional and miss the opportunity to humanize their business. Here are 5 tips to writing a […]
If you’ve ever asked yourself, “How do I know when my company needs a new website?” then these 6 tell-tale signs will help you determine whether or not it’s time to start planning for a website redesign. Watch this short video to see if your current website could be costing you business.
The world’s second largest search engine, YouTube, premieres many products, services and authority figures in a wide array of industries. It’s no secret that having an active and engaging YouTube campaign can help you get found on the web. If you want to drive more YouTube viewers to your website and turn those thumbs up […]
Do you think managing a Facebook page takes too much time? Are you a busy business owner that just can’t find the time to dedicate to social media marketing? Well I have good news for you! Today I’m going to teach you a simple trick that will save you hours of time and headaches each month […]
Today, I’m going to teach you how to make an awesome Facebook cover photo for your business page! Believe it or not, your cover photo can actually be a powerful marketing tool for you. After all, it is the first image people see when they visit your page, so you want to make sure it really captures the essence of […]
Adding a video content marketing campaign to your website, blog or social media will not only diversify the content that you are publishing but will also help shoppers find you through YouTube and Google searches. Here are 5 ways to strengthen your video content marketing campaign to make those videos work for you! 1) Turn FAQs into […]