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Responsive Website? Great News for Your Company’s Search Engine Rankings
If you have a mobile-friendly responsive website you might soon see a boost in your SEO through higher rankings in Google’s search results, according to a recent announcement from Google. For years people have been using mobile devices to search for things online, with the savviest of businesses capturing those shoppers by serving websites that […]
What Are Google Ads Extensions?
For those with an active Google Ads account, being up to speed on the power of ad extensions could have a huge impact on your business. If you are not ready to absorb the knowledge associated with ad extensions quite yet, you may be interested in reading up on what exactly is Google Ads. Back […]
How To Reach Mobile Users With Google Ads Search Ads
Are your Google Ads Search ads reaching mobile users? In this article, I’ll delve into why it’s so important to reach mobile searchers and provide tips on how to optimize your Ads Search ads for mobile devices. If you’re new to Google Ads, you may want to start with one of my previous blog posts to learn some of the […]
How to Use Facebook Marketing Buttons on Your Website
Including social interaction on your website has not only become common nowadays, it’s become expected! When a user sees something interesting on the internet, they’ll often expect some type of button that lets them quickly and easily share the content with their friends through a single click. Social media platforms like Facebook have continued to improve on the […]
How to Create A Buyer Persona
So you want to create an engaging, well-designed marketing plan to reach consumers interested in purchasing the products and services you have to offer, but you’re not exactly sure where to begin. How will you know which strategies and tactics will catch the attention of the potential customers you are targeting? How should you structure […]
The 5 Most Common Mistakes Your Company Is Making With Google Ads
A well-managed Google Ads account can drive tons of valuable traffic to your website. If it’s not handled with care, however, your Ads account could quickly turn into a marketing initiative that ends up costing you more than it brings in. In this post, I’ll outline the 5 most common mistakes we’re seeing companies make […]
How Much Does Google Ads Cost?
If you’ve found your way past the title of this article, odds are you are really more concerned about making your business more money than exactly how much Google Ads will cost you. As with most business expenditures, one of the goals of using Google Ads is to be able to show a return on […]
5 “Pinteresting” Ways to Use Pinterest in Your Marketing
Most companies see Pinterest as a visually engaging (and addictive) social media site used primarily for planning weddings, collecting recipes or gathering up DIY project ideas. While Pinterest is certainly visually appealing and is admittedly addictive, it’s much more than just a venue for collecting images related to weddings, food and crafts. In fact, Pinterest is something of […]
6-Step Checklist for Sending Email Newsletters that Get Results
Sending email newsletters can be an extremely useful marketing tactic for your business – a lot of planning and testing must be implemented before it’s sent. Once the email is finally sent – it’s a waiting game. How many people will actually open the email? How many will read the contents? How many will take […]
What is Search Engine Optimization (SEO)?
One of the first questions companies ask when considering an SEO program is: What is this thing called ‘Search Engine Optimization?’ In this article I’ll explain what SEO is and why companies large and small need it to get found by today’s buyers and attract more leads from the web.
What is Google Ads (and How Can It Help My Business)?
One of the most common questions companies ask when considering a paid search program is: “What is Google Ads?” To understand if Google Ads might be right for your business, we’ll break down exactly what it is and discuss how it can help increase your website traffic and conversions.
What To Know About Upcoming Changes To AdWords Close Variant Keyword Matching
UPDATE, 9/23/14: It looks like Google has made this change live to Ads. So being aware of what the change means is more important now. If you have an Ads account, this is a must read article. Later this month Google will be removing the option to have your Ads campaigns opt out for showing […]
25 Alternative Ways To Ask For Likes, Shares, Comments
Since the first announcement in April 2014 that Facebook will now bury posts by pages that explicitly ASK you to like, share or comment, we have all had to take a step back and consider our strategies moving forward. A summary of Facebook’s April update, in the words of Facebook: “Like-baiting” is when a post explicitly […]
How Much Does a New Website Design Cost? Website Pricing Factors from Mannix Marketing
One of the top questions companies ask when planning a website design project is: How much does a website cost? While the exact cost will depend on your specific website needs, the purpose of this article is to give you some general website pricing information as you consider a new website for your business.