If you’re running a Google Ads account for your business then you’ve probably wondered about your Google Ads Quality Score and how it can affect the success of your campaigns. In this article, I’ll provide an overview of the Ads Quality Score, explain what factors can influence your score, and offer a few actionable tips designed to […]
Earlier this week, Facebook rolled out yet another set of updates which are intended to balance-out the content on your News Feed from your friends and the pages that you follow. The average adult user has over 300 Facebook friends (this number is higher amongst younger users), and with all those updates, you’d expect the […]
If you’re like most people then you wouldn’t make a big investment on a whim. Most people who are looking to purchase a new vehicle wouldn’t walk onto the lot and buy whatever car they see first. They also wouldn’t buy the cheapest car on the lot, because you know that $1,000 beater car just […]
Have you noticed a recent dip in the number of likes on your company’s Facebook page? Don’t worry, because you’re not alone. And there’s a good explanation for why some Facebook users reportedly stopped “liking” your page.
Use Google’s Mobile friendly testing tool to find out if each of your web pages pass the test. Why is it important for my site to be mobile friendly? Up to 60% of the people that come to your site are on a mobile device. This ensures that they can easily use your site. You’ll […]
Are you looking for new customers? Target them when they’re steps away from your business! With Facebook local awareness ads, businesses can easily find new customers by showing ads to people who are near their store.
If you have a mobile-friendly responsive website you might soon see a boost in your SEO through higher rankings in Google’s search results, according to a recent announcement from Google. For years people have been using mobile devices to search for things online, with the savviest of businesses capturing those shoppers by serving websites that […]
For those with an active Google Ads account, being up to speed on the power of ad extensions could have a huge impact on your business. If you are not ready to absorb the knowledge associated with ad extensions quite yet, you may be interested in reading up on what exactly is Google Ads. Back […]
Are your Google Ads Search ads reaching mobile users? In this article, I’ll delve into why it’s so important to reach mobile searchers and provide tips on how to optimize your Ads Search ads for mobile devices. If you’re new to Google Ads, you may want to start with one of my previous blog posts to learn some of the […]
Including social interaction on your website has not only become common nowadays, it’s become expected! When a user sees something interesting on the internet, they’ll often expect some type of button that lets them quickly and easily share the content with their friends through a single click. Social media platforms like Facebook have continued to improve on the […]
So you want to create an engaging, well-designed marketing plan to reach consumers interested in purchasing the products and services you have to offer, but you’re not exactly sure where to begin. How will you know which strategies and tactics will catch the attention of the potential customers you are targeting? How should you structure […]
A well-managed Google Ads account can drive tons of valuable traffic to your website. If it’s not handled with care, however, your Ads account could quickly turn into a marketing initiative that ends up costing you more than it brings in. In this post, I’ll outline the 5 most common mistakes we’re seeing companies make […]
If you’ve found your way past the title of this article, odds are you are really more concerned about making your business more money than exactly how much Google Ads will cost you. As with most business expenditures, one of the goals of using Google Ads is to be able to show a return on […]
Most companies see Pinterest as a visually engaging (and addictive) social media site used primarily for planning weddings, collecting recipes or gathering up DIY project ideas. While Pinterest is certainly visually appealing and is admittedly addictive, it’s much more than just a venue for collecting images related to weddings, food and crafts. In fact, Pinterest is something of […]
Sending email newsletters can be an extremely useful marketing tactic for your business – a lot of planning and testing must be implemented before it’s sent. Once the email is finally sent – it’s a waiting game. How many people will actually open the email? How many will read the contents? How many will take […]