Yesterday, Google announced in their Webmaster Central Blog post that they were launching markup support for your organizational logos. If this is selectively pulled into the general search results, it should have a positive affect on your website’s click-thru-rate (CTRs). You’ll see more traffic. This newly supported markup should also convey your preferred company logo vs. letting the search engine decide for you.
If you haven’t thought about using Schema before (yes, that’s a real word), now’s definitely a good time to make sure you have the proper markups installed on your website or blog. If you need help adding the code in or determining what’s best for your site, good luck! Kidding – just let us know and we’ll be happy to sit down with you to go over all of the markups that Google supports and how they can benefit your bottom line!
Sample code:
<div itemscope itemtype="http://schema.org/Organization">
<a itemprop="url" href="http://www.example.com/">Home</a>
<img itemprop="logo" src="http://www.example.com/logo.png" />
</div>
We’ve yet to see the organizational logo in actual search results, but did get a glimpse of what it could look like using the Rich Snippet Testing Tool:
