How to Choose a Color for Your CTA’s (Calls to Action)

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If you are a Hubspotter, you might think that Orange is THE color for your call to action. And it’s a great choice, if your primary colors are blues and greys like theirs are. However, the best way to see what color will stand out on your website design is to use the color wheel.

When I started out in graphics, I had an actual pinwheel pocket color wheel that I used to choose complementary colors.  Now we have them online, here are two resources to choose your complementary color.

1. Open Photoshop and get the Hex Color Code2.  Type that code in here: http://serennu.com/colour/colourcalculator.php

or you can use this cool tool here: http://paletton.com/

Do you have a different resource or way of determining CTA colors? Please share!

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About Sara Mannix

Sara Mannix founded Mannix in 1996 with a goal to get clients found on the web through organic search engine optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of 30 specialists, operating under the tagline "Success Measured." The tagline reflects the company's focus on measurable results for every client. This multifaceted company is an industry leader, specializing in organic SEO, conversion rate optimization, SEO-friendly website design, paid advertising (PPC). Mannix Marketing has two divisions, one side is focused on lead generation for nationally competitive businesses. The other side is focused on local businesses. Mannix has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, (Albany.com, Saratoga.com, LakeGeorge.com, and Adirondack.net etc), reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions every month.