When it comes to generating new leads for your agency, not all digital marketing companies have the ability to deliver successful results. In fact, the company you partner with can literally make or break your website.
And that’s just part of a digital marketing firm’s impact on your agency’s business. Digital marketing encompasses your entire online presence, from the way you show up in search results to your social media reputation and more. This goes for PR agencies, communications firms, branding agencies, consultants and all types of agencies.
What can you do to find a digital marketing company that you can trust to get results for your agency? Here are ten qualities we recommend you search for when it comes time to make your decision.
Top 10 qualities you should look for in a Digital Marketing Agency
1. Great People
Behind every successful digital agency is a great team. And the best digital marketing companies are staffed with experts in a variety of fields, including web design and programming, SEO and PPC, copywriting, social media, analytics, sales and more.
2. Outstanding Communication
As in any healthy partnership, open and honest communication is key. Good digital marketing agencies see their clients as true partners and keep an open line of communication, regularly detailing the work being conducted and the results it is getting.
3. Proven Track Record
Getting your agency to stand out in a crowded field is no small challenge. To give your business the best chance to succeed, look for a digital marketing company that has done it before. Ask them what other agencies they have provided lead gen services for, and what an action plan might look like for your agency. If they have clients that have partnered with them year after year, that is a good sign that they are doing lead gen right.
4. Creativity
Fresh and original ideas are what set digital marketing companies apart. You want a partner who is a trendsetter, not a reactionary, and who uses innovative thinking in your website design, SEO and social media campaigns. Checking if the digital marketing company has recently won any awards for their work is a good idea.
5. Ability to Execute
While creativity helps a digital marketing company stand out, the ability to execute on those ideas is what ensures long-term success for a client. Knowing the average length of time that clients stay with an agency says a lot about their ability to deliver on promises.
6. Problem Solving Skills
Undoubtedly problems will arise, but if your partner is solutions oriented they will be prepared to handle the glitches. Look for a digital marketing agency that is quick to identify potential problems or errors and effectively implements fixes and workarounds.
7. Analytics Tools
A reputable digital marketing company performs keyword research and competitive analysis, and knows how to parse through Google Analytics data to find areas that need improvement. They also make sure that clients understand the data and its impact on their business.
8. Measurable Results
The goal of every good digital marketing company should be to deliver their clients the results they wanted. When considering a partnership with an agency, look for case studies and testimonials to see how they’ve made their clients successful, and ask about measuring ROI.
9. Strong Online Presence
Would you hire an agency to manage your Facebook page if they didn’t have one of their own? Check to make sure the digital marketing company that you are considering has an updated website, good search engine results and is active on social media.
10. Transparent Billing
Trustworthy digital marketing agencies are upfront about their charges, and they make the billing process simple so that clients know what they are getting and at what price. Look for month-to-month contracts and ensure the contract language is easy-to-understand.
Looking for a Reputable Digital Marketing Company?
Guess what, you just found one!
Mannix Marketing has been around for more than 25 years and we are truly passionate about digital marketing. Not only are we really good at lead generation for agencies, we genuinely enjoy doing it.
Interested in learning more about us? Check out Why Choose Mannix Marketing or contact us to find out how we can help you!
Want to chat with us about how our team of digital marketing experts can help your business thrive? Give us a call today at 518-743-9424 to get the conversation started!
