Category: Social Media Marketing

For years, consumers have been learning about business offerings through company social media accounts and in 2024, social media marketing is more important than ever. Organic social media management has been creeping its way into a key position on the digital marketing roster alongside SEO, PPC, and paid social and according to GWI Core data […]

Within the next several weeks, Apple will roll out its iOS 14.4 update to all current iPhone users. The new update includes privacy and security settings that allow users to choose the apps that have permission to track their behavior across all the apps on their phone. This includes the Facebook app. After Facebook, the […]

We created a Facebook Group so that Lake George business owners could help each other through the upcoming season. Whether someone is looking for answers on sanitation, supplies, or help of any kind, we are stronger together! If you aren’t already in the group, you can join by clicking the link below, this is ONLY […]

On October 8, 2018 Google announced it will be shutting down its social platform Google+ over the next nine months. That means come August 2019, you will no longer have access to your Google+ account. This recent news may cause some concerns for our clients with Google+ accounts, so we’ve answered some common questions you […]

If your business has hosted an event recently, chances are you’ve used Facebook Events to promote and invite attendees—and for good reason. Facebook Events is a free and user-friendly marketing tool businesses can use to help get the word out about their event to the masses. However, even with 2.23 billion monthly active Facebook users, […]

In the age of social networks like Facebook, Twitter, and LinkedIn, it can be difficult for businesses to master the many intricacies of each new social network. Instagram, the photo and video-sharing platform of over 800 Million users, is no longer just a lifestyle-sharing app to show off your pet or favorite meal. In fact, […]

If you haven’t been using Facebook to promote your events, you are missing out. Facebook is a great option for event promotion. With a vast user-base, Facebook offers many ways to reach potential event attendees. Facebook is used by over a billion people worldwide. By creating a well-planned Facebook marketing strategy, you can raise awareness […]

Facebook updates their Newsfeed algorithm every couple of months in an effort to show people more of what they want to see and less of what they don’t. In the past these updates have affected what type of content each user sees in their feed, what order you see things in, and how often you see […]

Most companies see Pinterest as a visually engaging (and addictive) social media site used primarily for planning weddings, collecting recipes or gathering up DIY project ideas. While Pinterest is certainly visually appealing and is admittedly addictive, it’s much more than just a venue for collecting images related to weddings, food and crafts. In fact, Pinterest is something of […]

New Facebook Link Generator Rocks OK, yes, I admit it… I’m a nerd. Well, at least when it comes to my level of excitement towards new and improved social media updates! Let’s be honest, don’t you get excited when you discover something that makes your job easier and your work more effective?  That’s the feeling […]

Looking for the best ways to optimize LinkedIn company pages? Whether you’re one of those businesses who have had their LinkedIn Company page for awhile or you are just getting started on LinkedIn, chances are there are a few things you may be overlooking. (Note: we will NOT be going over the qualifications for creating […]

While many of us have heard (and made) complaints about Facebook and it’s ever-changing interface, recently the social media behemoth made a few changes (some more quietly than others) that could help businesses market themselves like never before. If you’re not already using Facebook’s Graph search, chances are you’ve at least heard about it and […]

Want to set up Twitter for your business?  It’s never too late to start tweeting! Find out how to set up Twitter on your computer, iPhone, Andriod & BlackBerry below. Twitter Set Up for PC: First, visit www.twitter.com and click the blue “Sign up” button. On the pop up you will be asked for your […]

Are you looking for new ways to market your hotel, resort, or small mom and pop lodge? Need help getting those phones ringin’ and doors swingin’? Consider marketing on Pinterest! It’s an extremely powerful marketing tool, especially for those in the hospitality industry. For those of you who aren’t familiar, Pinterest is a popular social […]

One of my all time favorite speakers is Dr. Robert Cialdini, who spoke for Stanford in 2001.  I watched the video a long time ago and  Dr. Cialdini’s principles are as valuable today as they were 12 years ago. First Principle: Reciprocation If you want to influence be the first to give: service, information or […]

The holiday shopping season is a busy one for businesses and shoppers alike!  How can you put yourself above the fray and connect to your audience? We recently shared some  BtoC content marketing tips with you – now we’re offering some last minute social media marketing tips and some unique ways to put your business […]

So you’ve got your Facebook Business Page all set up. Your fan base is growing, and you’re reaching more and more people with each post. What happens when you hit a plateau and stop gaining fans? Or even worse, start losing them? While building your fan base is gratifying, losing your fan base is the […]